Choose a marketing promotions consulting firm that works with your type of business

By choosing a marketing and promotions consultant that has a track record of success working with similar businesses, you can rest assured they already know how to reach your customers. If your promotional consultants are already familiar with your customers, it stands to reason they'll be a step ahead of a company who isn't.

I recommend: Greenfield Belster is a marketing promotions consultant that handles a variety of business interests including education, entertainment, food services and real estate businesses. Fair Isaac works helps those in the financial, health care and insurance industries perfect their marketing efforts.

Explore the strategies of your marketing and promotions consultant

The more ways a marketing and promotions consultant has to promote your business, the more customers will be reached. When you're evaluating particular promotions consulting firms, review all of the ways they'll promote your business.

I recommend: Hellman is a marketing promotions consultant that utilizes market enhancement strategies, product relaunches and event marketing while Duquesa Marketing focuses on branding, infomercials and public relations.

Consider each promotions consulting agency's history of success

Look at the past successes each of the promotions consulting agencies you're considering has enjoyed. The best indicator of future performance is past performance, so if you're considering a company with a solid history of success, you're setting yourself as well as your business up for success.

I recommend: Key Results has been in business for thirty years and works with such companies as Hewlett Packard, UPS and Microsoft. Spartan Internet is an Internet promotion consultant who has experienced success with clients like Sedona Trading Company and Beaners Gourmet Coffee.