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LaRita Heet

Guide to Promotional Pens

Find the best personalized pens to promote your business


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Personalized pens offer the small business owner a high return on investment: many of these custom pens cost only pennies each and can remain on your customers’/clients’ desks for weeks, months, and even years – serving as a subtle (dare we say subliminal) advertisement for your company.

The top three things to know about promotional pens:

1) Promotional pens are a tangible – and semi-permanent – way to remind customers of your company, while attracting new customers who see the pens.
2) Advertising pens, especially in the form of fun novelty pens, give you a lot of punch for a little money.
3) Engraved pens, pen sets and executive pens – which can double as advertising pens – make dual-purpose gifts – they’re the perfect business gift to either employees or customers – yet they’re still subtle reminders of you, the one who gave them such a high-quality, lasting gift.


Action Steps
The best contacts and resources to help you get it done

Consider the many styles/types of promotional pens before making your choice


Depending on your needs, your budget, your customers and clients, and how/when you will give out these pens, you may want to choose more than one style to address specific needs.

I recommend: Visit Business.com’s Promotional Writing Instruments for a goldmine of resources for personalized pens. Check out ArtPromos' promotional pens (and pencils) for a wide variety of personalized ink pens, including Sharpie pens and Bic pens. At Promotional Logo Pens, there is a variety of styles and prices: find promotional pens for under $1.00 each; business logo pens for $1-2 each; promotional item pens for $2-4 each; and advertising pens at $4+. If you want a higher quality, really unique look, check out their designer series custom pens and promotional pen gift sets.

Company logo pens


Company logo pens can often give you "more bang for the buck" - considering how cheap they are (especially compared to other forms of advertising) - and they're likely to remain in the customers' mind much longer than those flashing banner ads your competition uses on various websites.

I recommend: Inkspress offers you more than half a million promotional products to choose from, including about 100 different styles of promotional pens, as well as highlighters and pencils. Click on any pen to receive a free online quote. Most personalized pens are available in a variety of colors, with a couple of ink color choices, as well. Want to try out a free sample of Inkspress’s pens? No problem – check out the paragraph at the bottom of this page to contact their customer service department via email after you register (for free) on their site. Certain restrictions do apply.

Choosing the corporate gift pen


For your loyal clients or employees, choose from among the higher-quality pens - such as engraved pens to demonstrate their value to you.

I recommend: Business.com lists pen vendors offering multiple style – like Montblanc and Sheaffer - and pages for those seeking something specific, like fountain pens. At Classical Expressions, find a large selection of glass pens that are almost too beautiful to use – almost. From “Venetian glass” to the “Poet’s pen” (a real Quill pen), to the Traveller’s Writing Chest and their Porcelain Write Inkwell – these are the pens executives dream about.

Buy lower-cost promotional pens in bulk


For company logo pens, purchase the less expensive ones - in bulk - for your check-out counters, membership desks, and other places from where the pens seem to "walk away" frequently. Most Web sites offer volume discounts, too - so take advantage!

I recommend: Business.com provides you with lots of sources for specific types of advertising writing instruments, logo pens, including rollerball pens and ballpoint pens. Go to Branders, the world’s largest online seller of promotional items, to check out their many choices of advertising promotional pens. Go to Discount Mugs: Promotional Pens to find a large selection of many types of pens. On select style pens, purchase 500 pens and pay just 45, 49, or 69 cents each (price varies by styles). They also offer free set-up and free shipping within the Continental U.S.

Get custom promotional pens to make a big impression


A great way to catch potential customers' eyes is through custom pens that reflect your company logo. Pens like this include those shaped to look like syringes (for the medical office), bones, robots, and so much more!

I recommend: Find the bone- or syringe-shaped personalized pens at SaveonPromotionalProducts.com, under “Novelty Pens.” (Check their other pages for stick pens, retractable pens, twist pens, and others.) Every item at this site is priced at just 10 percent over cost, so check out their great deals. At Branders, you can find the Robot Series Acrobat Pen (yes, this promotional pen actually has robot action!), promotional massage pens (no, we’re not making this up!), and fun springy pens, just to name a few. 

Tips & Tactics
Helpful advice for making the most of this Guide

  • A corporate gift pen is perfect for rewarding your loyal customer or employee.
  • Logo promotional pens range from a few cents each to $10.00+, depending on your designs, the number you order, and the quality of the pens.
  • Remember that - just as with purchasing other printed promo items - you'll usually pay less for the single-color promotional pens with a simple line of text or logo, than you will for the 4-color cutting-edge (or is that writing edge?) imprinted pens with all the gimmicky doodads.
  • Mix up your promotional pen selection, but keep the logo consistent - and soon everyone will recognize it on sight.

The official source of Promotional Pens is
the Promotional Writing Instruments page at Business.com


Featured Vendors

Amsterdam Printing Promotional Pens
Save Big Now with Promotional Products from Amsterdam Printing. Customize It!
AmsterdamPrinting.com/Pens

Personalized Pens & Promotional Highlighters (10% Off)
Offering a wide assortment of customized roller ball, fine point and gel ink pens. Choose from BIC, Paper Mate, Sharpie, Uni-ball and more.
www.qualitylogoproducts.com/personalized-pens

Personalized Promotional Pens with Your Logo
Buy Wholesale Imprinted Pens Now - Low Price. Big Savings. Great Value.
Branders.com/Pens

Promotional Writing Instruments
Specializes in promotional products, advertising specialties, corporate gifts and tradeshow giveaways. Imprinted metal, plastic, and executive pens.
www.myshopangel.com

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