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Mary Beth Doyle

Guide to Promotional Outerwear

Customize jackets and other outerwear for your company's service professionals


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One great thing about businesses in the service industry is they have more opportunity than most to come in direct contact with their customers. Don’t miss out on this promotional advantage: Outfit your service industry professionals in promotional jackets and other promotional outerwear so customers – and anyone else they come in contact with on a service call – will remember your company’s name. It’s an easy way to really increase name recognition for your business.

You’ll want to keep a few things in mind before purchasing promotional apparel:

  1. Consider the style of personalized jackets that will work best for your workers. Comfort is key.
  2. Determine what you to highlight on the embroidered outerwear – just the company name? Location? The service professional’s name?
  3. Think beyond company logo jackets by exploring T-shirts, office supplies, hats and other promotional apparel for your entire staff.



Action Steps
The best contacts and resources to help you get it done

Know your work environment when choosing your promotional outerwear


If your service professionals are working outdoors most of the day, obviously you'll want to consider durable customizable jackets and other outerwear. However, you'll need to evaluate the typical weather conditions in your area. If you purchase heavy-duty customized leather jackets for workers in Southern California, chances are the jackets will end up in the work van most days, which defeats the purpose of spending money on promotional outerwear in the first place.

I recommend: Many companies offer a wide variety of promotional jackets of all styles and weights, including Stitch America, All Star Logo and CSI Shirts.

Choose your words carefully on promotional outerwear


While you don't want to overload company logo jackets with a ton of writing, you also don't want to miss the opportunity to provide key information. Your company name and/or logo are musts; the location, service professional's name and company tagline are optional.

I recommend: 4imprint has a variety of embroidered and imprinted options available to get your message across. 

Check out other promotional items


Choosing to customize jackets for your business is just the tip of the iceberg. You can really put your imprint on anything, from shirts and other apparel to pens and other office supplies.

I recommend: Total Promotions Inc. has promotional outwear as well as flashlights, bags, tools, caps, letter openers and much more. Branders is another great source for branding just about any item you can think of.  

Show that you're part of a team with customized varsity jackets


Customized letterman jackets make great gifts for your sports fan clients. It's also a great way to bring your office team together.

I recommend: Buy customized team jackets from Stewart & Strauss or United Sport Apparel.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Most suppliers of personalized jackets will include a certain number of embroidery stitches and thread colors with an order; read the fine print to see what you get for the money.
  • Proof your work. Check and double-check the spelling of your business name and any other words you decided to include on promotional items. Most customizable businesses won't take items back (and who can blame them?), so it's imperative that you have several people proof items before giving the green light to print.

The official source of Promotional Outerwear is the Promotional Outerwear page at Business.com

Featured Vendors

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