Promoting your new or small business -- making sure people think of you first -- is highly important to ensure success. Your office may have a tight budget, but that doesn't mean you can't compete with other businesses in your market.
Giving away logo office supplies such as pens, paper and magnets is a low cost way of making sure people see your logo and name every time they use it.
By choosing the right office promotional items and vendors, you can:
1. Create brand awareness with a wider audience.
2. Offer easy access to your address and phone number.
3. Show your business's creativity to your employees and clients.
Action Steps
The best contacts and resources to help you get it done
Choose the right promotional office supplies
Find personalized office supplies that show off what your business is about while giving consumers items they can use in their own office. Promotional products such as pens and paper are standard logo office supplies, but don't be afraid to branch out with more creative ideas such as compact mirrors or computer memory sticks.
I recommend: Add your logo and company message to
bookmarks and
binder clips or a variety of other items. Find items that will be used and seen often and customize them with your logo. Office supplies used in your own offices, such as
sticky notes, can be used by your employees and then passed onto current and potential customers.
Find the best promotional office items vendors online
Work with online vendors to save money and time; place an order at midnight if that's what best fits your schedule. Choose products from a ready-made catalog or select customizable office supplies to fit your specific needs.
I recommend: Work with nationwide chains such as
Office Depot or
Staples for the ability to shop online and talk face to face with someone to make sure the order is correct. Order promotional office supplies online from
ePromos and
4imprint for quality products from trustworthy vendors.
Get great products that fit within your marketing budget
Top online promotional office products vendors charge anywhere from a few cents to a few dollars per item depending on the quality, number and amount of customization you choose. So with a little research you will definitely find something that works with your budget as well as with your customers.
I recommend: Buy pencils or
pens in bulk for the cheapest option. If your budget is higher, look for items such as
calculators and
journals to give your clients something more to show your business is thriving and continues to follow current trends. Purchase personalized office supplies in bulk to get a better price, or get just a few large items for repeat clients. Some companies may allow you a greater discount if you buy regularly or buy multiple items.
Tips & Tactics
Helpful advice for making the most of this Guide
- Remember to add your business logo; office supplies that include your logo, address, phone number and website information make it easy for the consumer to find you.
- Start with a couple promotional office items and see how your customers like them before committing to a large high-cost order. Ask companies to send you samples so you know exactly what you're getting when you order.
The official source of Promotional Office Supplies is
the Promotional Office Supplies page at Business.com
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