Sponsor a charity golf tournament.

Capture the attention of golf-loving execs.

I recommend: Creative advertising.  Provide winners with a stunning corporate-logo emblazoned trophy.  Crystal towers will remind champions that your great service and products are just par for the course.  Thank other sponsors with a commemorative plaque.   This will not only remind them of your company, it will also make a positive impression on their own customers and clients.

Take advantage of the business man/woman's best friend: the cell phone.

After all, every business person has one!

I recommend: cell phone accessories.  The busy business man/woman looks at his or her cell phone an average of ten to twenty times per day (and sometimes even more).  Accessorizing a client's cell phone with a logo-embossed cell phone cover means clients see your logo several times each and every day.  Other novel but useful cell phone accessories include cell phone emergency chargers, hands-free headsets, holsters and more.

Remember that time is money (for both your company and theirs.)

Clocks and watches make practical and stylish business giveaways.

I recommend: Along with a cell phone, the business man/woman looks at his or her clock or watch several dozen times each day.  Have your company's logo imprinted on watches and clocks.  Soon, your client's time will be YOUR company's money.

Don't overlook the humble but invariably practical pen.

Try pens that provide a twist on the ordinary ball-point.

I recommend: pens that are about more than just writing.  There are pens for golf lovers (complete with ball markers, divot repair tools and more), highlighters for research assistants and secretaries, and desk sets with room for the most evolved of writing instruments, plus business cards. 

Make travel time advertising time.

Many business executives travel regularly. Let them take your advertising on the road with them.

I recommend: distributing promotional giveaways that will hit the road with your clients.   Portable GPS units and universal travel adapters make excellent travel companions.  Plus, who can tell where in the world your company's name will make an appearance?