Shop around for the right distributor of custom bags

More than 20,000 promotional product distributors are vying for your business today. Expect a professional distributor of business bags to guarantee quality, provide samples, respond to questions within 24 hours and offer reasonable turnaround time for orders. A reputable distributor has access to thousands of manufacturers and products, which means they should be able to find the right product promotional bags for your budget. Most have minimum order quantities and most also provide discounts for large personalized bag orders.

I recommend: Search Promotional Products Association members for a distributor. Check out Build a Promotion for tips on finding a promotional products distributor.

The right file in the right format

Vendors offering custom bags need artwork in specific formats; they won't be able to use your Web site logo or letterhead to copy artwork. Most vendors prefer "vector" files for manipulation; JPEG and GIF files usually don't work as well. For color, you'll need RGB, CMYK or spot color and resolutions of at least 300 dots per inch (DPI).

I recommend: For a quick definition of these and other terms go to EPromos. The vendor you choose for your custom and imprinted bags will be able to assist you.  Alternatively, you could hire a graphic designer to create personalized bags with unique flair.

Get it in writing

Costs for promotional bags and totes vary greatly. Get detailed pricing, including extras like rush charges, set-up fees (usually about $35) and shipping in writing. Simple cotton imprinted bags can cost as little as $1.49, depending upon quantity, while leather briefcases, rolling backpacks or business bags can run up to $80. If a vendor has to redo artwork, you'll have to pay additional design charges.

I recommend: Go to BuyerZone for free estimates from multiple vendors offering inexpensive customized bags to high-end business bags.

Consider who will carry your promotional bags

Great bag…but will they use it? It's hard to go wrong with a promotional bag, especially at trade shows and conventions. And imprinted bags are available in almost every variety from plastic to canvas, including cotton. But customers are choosy; they want a business bag with all the features you can offer. Consider custom bags with quick access pockets for phones or laptops and separate compartments for cords, wires and water bottles.

I recommend: For a look at the latest promotional bags, check out Extra Mile, Branders, Trade Show Exhibitor, and Compleat.  When giving away promotional totes or business bags, fill them up. Include company brochures, promotional notebooks and personalized pens emblazoned with your logo.