Anyone who attends trade shows or seminars probably has a collection of promotional bags in a closet. These imprinted bags are put to work when it’s time to transport holiday gifts to the car, pack a lunch for a family softball game, or carry extra paperwork into the office. That’s why promotional bags that are embossed, imprinted or embroidered with your company’s logo or name are a smart marketing vehicle. When you give valued customers a briefcase with your logo discreetly imprinted on the flap, you have given them a practical gift that will remind them of your company for years to come. To optimize the appeal of your custom bags:
The best contacts and resources to help you get it done
Turn backpacks into custom bags
Backpacks aren’t just for students and hikers anymore. You can’t walk down a city street without seeing a veritable backpack fashion show courtesy of your fellow pedestrians.
I recommend: For a mega selection of promotional backpacks that can be customized with your logo, turn to
4All Promos and
PromoPeddler.com. Among the promotional backpacks offered by
Graphic Ice are several that can double as business bags, making them a perfect fit for business travelers and commuters. You’ll find even more
promotional backpack vendors at Business.com. When you’re ready to order your imprinted bags, be sure you understand the industry lingo. Logo Softwear defines
the terms you need to know.
Versatile duffle and tote bags
Gym-goers, travelers and anyone else who needs a lightweight bag will appreciate these multi-purpose custom bags.
I recommend: Style-conscious customers will like the two-color imprinted bags with a slim front pocket from
4imprint.com. When you purchase
barrel duffle bags from NeedPromos.com, you get one color imprint at no extra charge. Check out Business.com for more
promotional duffle and tote bag suppliers.
Imprinted bags for trade show exhibitors and retailers
If you’re looking for an easy way to advertise your brand at trade shows, hand out plastic or paper promotional bags. Retailers can also get mileage from imprinted bags because customers are more likely to keep and reuse a bag that is attractive and durable.
I recommend: At
Plus Packaging you can order plastic customized bags in various sizes with a variety of handle choices, ready for your logo.
Your Bag Lady carries fashionable paper and plastic promotional shopping bags, including insulated custom bags for hot and cold food and beverages.
Affinity Bag Co. specializes in high-quality personalized bags for trade shows and shopping.
When you need special-purpose promotional bags
Some promotions call for customized bags that are designed for specific applications.
I recommend: If you want to reach customers in the technology market, consider the computer bags at
Saver Promos. If you’re marketing beauty-related products to women, a custom case or personalized bag might be in order. Consider the cosmetic bag with a patent leather-like finish available at
4Imprint, one of the many
custom tote-bag vendors listed on Business.com that sells custom bags. Beachgoers and others who eat on the go will appreciate a personalized bag that is insulated. You’ll find them at
Absorbent, Ink. For businesspeople and new college graduates, business bags such as a briefcase or portfolio might be in order.
Corporate Casuals and
Promotional Bags carry impressive selections. Also consider the attaché-backpack-briefcase combo from
Motivators Promotional Products.