Guide to Promotional Bags & Totes

Describe the Unisex Appeal of a Bag or Tote

Use verbage like this to highlight the "unisex" appeal of the Tote Bag: "It can’t be disputed. Everyone, male, female, adult, teen, and child, will eventually need a tote bag to throw a few personal belongings in whether it’s a lunch, a snack, a water bottle, a paperback, an address book, a change of shoes, a hat, gloves, an umbrella, etc."

I recommend: Look for unisex fashion trends  online to highlight this feature.

Describe the Benefits, not the Features

Create an emotional connection with potential clients that are trying to choose what type of promotional item to go with. Sell them on the "benefits" of promotional bags/ totes rather than just highlighting the "features" of each. For example, mention the benefit of: carrying many things and not losing things; the long-lasting nature of this gift; the hands-free convenience; and the practicality of a "functional gift".

I recommend: This action step is based on Marketing 101 concepts, so just Google "Sell Benefits, Not Features" for articles to explain this example further.

Emphasize the Benefits of Re-Usable Bags over Disposable Bags

Definitely take advantage of the "green" movement. Point out the benefits of any kind of natural materials and also the re-usability of tote bags over plastic supermarket shopping bags.

I recommend: Link to sites like TreeHugger.com that feature related stories.

Choose from a Variety of Promotional Bags to Reflect Your Company's Image

There are many types of promotional bags or totes to choose from. There is surely one to fit your company's image.

I recommend: A company like ArtPromos.com offers a variety of promotional bags such as:  promotional tote bags, promotional duffle bags, and promotional drawstring bags.

Use Great Sales Copy on Your Web Site

Generate excitement and a "call to action" with some great Sales Copy on your website, such as follows: "Save your potential client or your current colleague from embarrassment. Don’t let them grab for that plastic supermarket shopping bag to carry those things that won’t fit in their overloaded pockets or computer bags. Don’t let them face the possibility of being called the “bag lady” or the “baggie man”. Let your friends experience the comfort of having that personalized “safety” tote bag tucked away in their drawer at work, or in their coat closet at home. It will be the most practical and thoughtful accessory they have ever received, one that they can pull out when that unexpected “hands full” emergency comes up out of the blue. It’s easily pulled out. And, it’s easily put away, without taking up much space at all. It patiently lies in wait until the next item-carrying emergency shows its face."

I recommend: Companies like The Internet Marketing Center are huge proponents of effective Sales Copy for websites.