Guide to Corporate Apparel

Basic T-shirts and caps as logo apparel

There's no doubt that T-shirts and caps are two of the most popular promotional items available. If you're new to the corporate apparel game or want something that won't break the bank, T-shirts or caps may be a good starting point.

I recommend: LogoSportswear.com offers one of the widest selections of all promotional clothing, including T-shirts and caps and other screen-printed and embroidered clothing. Gimmees.com also offers a good selection of basic T-shirt and cap styles.  Find specialists in T-shirts and caps on Business.com.

Choose brand names for custom apparel

Align yourself with well-known clothing manufacturers to add caché to your promotional apparel. It may up the price, but the item will make a real statement.

I recommend: Major supplier Sweet Promotional Products sells custom screen-printed and embroidered clothing from Adidas, Champion, Columbia Sportswear, American Apparel, Fruit of the Loom and a host of name brands. Top brands at ePromos.com include Nike, Hanes and Devon & Jones.   Find brand-name promotional outerwear  and polo shirts at Business.com.

Go upscale with promotional clothing

If your business caters to a high-income clientele, consider splurging on memorable items that reflect the quality of your services and products.

I recommend: Compleat.com offers a range of high-quality corporate apparel, such as jackets, robes and sportswear.

Footwear can be corporate apparel, too

Flips-flops or slippers may not be the first thing that comes to mind when you think of promotional clothing, but a pair of cozy shoes could be just the thing to give your company name a step up.

I recommend: PromoGeek.com provides a number of up-to-date styles of slip-ons and slippers as custom apparel.

Don't forget the little ones

Putting your company logo on clothing worn by kids and babies can boost your visibility with the young crowd and with their parents.

I recommend: AdcoMarketing.com and ePromos.com offer dozens of of screen-printed or embroidered clothing for youngsters. For T-shirts, onesies and other gear for infants and toddlers, try Sweet Promotional Products.

Choose a reputable supplier of promotional clothing

There are more than 20,000 promotional products distributors in the United States, some more reliable than others. Look for a promotional product supplier certified as a master advertising specialist (MAS) or certified advertising specialist (CAS) to ensure you're dealing with a reliable organization.

I recommend: Search the Promotional Products Association International database for a corporate apparel supplier with a MAS or CAS certification.

Ask for samples of corporate apparel

Placing a major order based on what you see on a Web site could lead to unwanted surprises. Ask suppliers to send you free samples of corporate apparel so you can get a better idea of the quality and colors of the merchandise.

I recommend: Most major suppliers, such as Branders.com, offer free samples.

Get your promotional clothing fast

When you need promotional clothing fast, look for a supplier that offers quick turnarounds.

I recommend: 4Imprint.com offers 24-hour service on a selection of corporate apparel, including your one-color imprint (but not embroidered clothing).

Submit artwork for best treatment of your logo apparel

Finding a great deal on T-shirts or caps is only part of the solution for effective promotional clothing. Your screen-printed or embroidered artwork or logo must stand out in order to effectively brand your company. Most suppliers provide detailed information on artwork submission, and some offer design services to help you create your artwork.

I recommend: Review the artwork submission requirements for suppliers, such as APromotionalOutlet.com. LogoSportswear.com has a huge library of clip art you can use in your designs. Stitch America The Embroidery Superstore offers a library of more than 40,000 stock designs customers can use for screen-printed or embroidered clothing.