 |
|
Whether you're an innkeeper who wants to get the word out to the media, a florist who wants to show off wedding designs to prospective brides, or an entrepreneur with an exciting new consumer product that's ideal for an infomercial, a well-made video brings your business to life.
These are the keys to business video success:
- Focus your message. Ask yourself what you most want to convey to your audience about your product or service. Make a list and you're on your way.
- Prioritize. From your list, whittle it down to the five top messages that are most important. The key to producing a successful business video is to keep your messages on target.
- Remember your audience. This will help you craft a better message.
After you've determined the subject of your video, consult these sources for more information.
Action Steps
The best contacts and resources to help you get it done
 Make it a production
Get production company professionals to help you out.
I recommend: Visit Action Video, Ocean Productions and Kontiki. CVP Production has clients nationwide.
Get the write stuff
Not sure how to write your commercial or product demo? Turn to a professional writer who can do the work for you.
I recommend: Media Bistro offers a freelance marketplace of professionals you can consider, or you can find help through the National Writers Union.
Get the info about infomercials
The Electronic Retailing Association represents nearly 400 companies in 45 countries and is the trade association for companies selling on TV and on radio.
I recommend: Visit the ERA for information and resource referrals.
Establish the right personal "look" for your video
If you're appearing in your video, a professional image is important. Don't wear white or black outfits, or those with "busy" patterns. Wear understated accessories and make sure your makeup and grooming are flawless.
I recommend: For further information, or to contact an image consultant in your area, visit the Association of Image Consultants International.
Tips & Tactics
Helpful advice for making the most of this Guide
- Suggest graphics and music. When you meet with the production company, bring along your ideas for graphics and music that you'd like to include, or examples of other productions that resonate with your business.
- Bring marketing tools. Show the production company your stationery, brochures and any collateral materials, which will give them a better idea of your business, and may also be used as graphics in your video.
- Get in the loop. Consider showing your video on a loop in your office or store, to demonstrate your product to new and existing customers.
The official source of Producing a Business Video is
the Film and Video Information Resources page at Business.com
Subscribe to
Try our free weekly WhatWorks newsletter, with business how-to advice
& resources from Work.com.
|
 Recommended Solution Providers | Back to top |
|
Works with you to script, produce, and distribute corporate videos to meet your company's needs.
Offers low-cost, high-quality corporate video production services. Kontiki can film, edit and digitize business videos onsite for customers.
A client-focused corporate video production company that helps meet your needs within a tight budget.
Production company that focuses on the needs of small businesses and independent artists.
|
|
 Best Sites to Learn More | Back to top |
|
Browse an extensive directory of production companies that specialize in corporate/training videos, or use the request engine to get free quotes from multiple suppliers.
This site is dedicated to addressing the issues people face when producing videos to be streamed on the internet. From Streaming Media Magazine, site also includes helpful links and resources for those who use online video for business communication and delivery of consumer content.
|
|
 Best Blogs and Forums | Back to top |
|
Get advice from experts on all aspect of video production. Includes a section on corporate and small business videos. Read messages and responses for free, but you must pay a subscription fee to post.
Read news and stories about all aspects of video production, from Video Maker Magazine.
Learn about digital video production from author and video expert Bob Donlan.
|
|
 Is any content on this page inappropriate? To let us know, please click here.
|
|
 |
|
Ads by Google
Elegant & Unique Wedding Video Cinematic & Documentary Style
Book R.E.M. Video & Photography this month and receive $500 credit!
The Art Institutes - Get Info on Video Skills Programs.
2007's most sought after Cinematic Wedding Videographer!
 |
|
Related Guides
|
|
 |
|
Ads by Google
Internationally Acclaimed Award Winning Videography in CA
Find an available local wedding videographer for your wedding day.
Packages from $995 Photo, albums a & HD Video.
Cinematic quality wedding videos by motion picture professionals
Serving Greater Los Angeles Get 10% Off Your Next Deposition.
|
|
|
Related Topics
|
|
|
| |
|
|
Related Resources from Business.com
Comments
