Choose budget values, premium goods--or something in between

Before choosing your private label manufacturer, determine how you want to position your brand. Different private label manufacturers can help you offer lower-cost alternatives to name brands, high-quality premium choices or quality products that encourage customers to buy locally.

I recommend: Alibaba offers a global list of private label manufacturers.

Do a background check on your chosen private label manufacturer

It's important to know if your private label manufacturer, particularly a private label food manufacturer, has ever been involved in a recall or if the quality of its products has ever been questioned. Having to pull products off the shelves due to a safety concern is never good for business - and if you're small enough, this could potentially aid in the demise of your company.

I recommend: The Private Label Manufacturers Association can provide information about its members.  You must be registered to search the site, so take the tour and then sign up.

Determine the types of products you want under your private label--and how many

The more your brand is out there, the more you'll be able to build your retail brand. Depending on the goal of your brand, it's important to choose products wisely. For example, if you want your company to be known for high-end beauty products, it's best to stick with skin care, perfume, hair care, and other similar product lines.

I recommend: Check out Private Label Magazine for the latest private label manufacturing industry news, as well as ideas for your brand.