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Jenni Simcoe

Guide to Private Branch Exchange (PBX) Phone Systems

Improve customer satisfaction and productivity with a powerful communication tool


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First impressions count, and they're often formed when customers place a call to your business. Do they get a busy signal? Does the phone ring and ring without being picked up? If so, you could be losing their business before you even have a chance to pitch your products or services.

To avoid such phone faux pas, consider investing in a critical business communications tool — a PBX phone system. A PBX phone system is like having your own phone network inside your office. It routes all internal calls and sends external calls out via lines called "trunks" that connect to the phone company's network. A PBX system allows you to:

  1. Eliminate busy signals.
  2. Ensure the phone will be answered every time it rings.
  3. Guide customers to the appropriate person within the company.
  4. Communicate internally with other employees for free.
  5. Provide voicemail to each employee.
  6. Assign an individual extension or number to each department or employee.

Action Steps
The best contacts and resources to help you get it done

Determine how many trunks you need


In order to make external calls from your PBX system, you need trunks (lines) to connect to your phone company's network. However, you don't necessarily need a trunk for each employee or each phone number you have. For instance, if you have 20 people in your office, chances are they won't all be on the phone at the same time so you probably don't need a trunk for every employee. Your calling patterns and the number of employees who will need extensions determines the number of trunks required.

I recommend: Order PBX trunk lines from a phone service provider, such as Sprint.

Get the basics


Look for a PBX system that includes call forwarding, hold, call waiting, conference calling, intercoms, transferring, call pick-up groups, voice mail and the ability to control which external phone numbers can and can't be dialed.

I recommend: Take an online quiz from PBXInfo.com to help you narrow down the type of PBX system that's right for you.

Get extra features


Depending on your communication needs, consider an auto/attendant/receptionist feature, interactive voice response (IVR), caller ID, music on hold or call detail records (CDR).

I recommend: Review the many features available from TalkSwitch.com.

Get the latest technology


PBX systems once used telephone cables exclusively, but today's systems combine old-fashioned telephony with Internet data capabilities. The latest breed of PBX systems also use VoIP (Voiceover Internet Protocol).

I recommend: PBXtra phone systems offer unlimited extensions and voicemail and are integrated to work with VoIP.

Find a system that fits your size


PBX systems designed for very small businesses and home offices often cost less than $1,000. Systems that support up to 100 people are called "key systems" and can range from $1,000 to $20,000.

I recommend: Several companies specialize in providing PBX systems to small businesses, including Freedom800.com and TalkSwitch, which specializes in phone systems with one to 32 users and integrates standard analog telephones, fax machines, cellular and offsite phones with the traditional telephone network and the Internet.

Fake it


If you don't have the budget to set up a PBX phone system or your business involves telecommuters who don't share the same office space, forgo the traditional PBX and get the same services without the hardware.

I recommend: Sign up online for GotVMail.com's VirtualOne Phone System, which can be customized for one to 30 employees and requires no equipment. Office Depot's Wireless Office Service allows you to offer all of the features of a PBX system such as voicemail, dial by name and an auto-attendant while using cell phones or multiple office phones. Virtual PBX is a virtual system that uses the equipment you already have and allows you to connect telecommuting employees without any extra hardware to buy.

Tips & Tactics
Helpful advice for making the most of this Guide

  • When purchasing a PBX phone system, ask the supplier if they offer maintenance contracts and a support hotline. If you have a PBX problem, the phone company will not come to fix the system. They will only fix problems with outside lines.
  • Consider purchasing refurbished equipment from a PBX dealer to save up to 30 percent off of your initial setup fees, but make sure the equipment has been checked out and guaranteed by the supplier.
  • Provide training to all employees who will use the phone system.
  • Ask your PBX provider about fees associated with your system, such as 411 calls. They often offer such services at a discounted rate on an a la carte basis.

The official source of Private Branch Exchange (PBX) Phone Systems is
the PBX Phones page at Business.com

Featured Vendors

Avaya IP Telephony
Enhance your business with IP Telephony & SIP Solutions
www.avaya.com

Keep Your Overhead Low with Affordable VoIP PBX Phones
Project a big company image while keeping costs down. Vocalocity VoIP PBX doesn't require equipment or contracts, & set up takes minutes. Call now!
Vocalocity.com

Bell Enterprise - Central Office Telecom Equipment Supplier
Central office telecom switching, wireline & wireless networks, optical & digital equipment plug-in, cross-connect systems & related power equipment.
www.bell-enterprise.com

IP PBX Phone System
Business Phone System includes VoIP capabilities. All Hardware Included. 24/7 Support. Top Rated by PC Magazine and Others. Free Quote!
www.fonality.com

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