Price tags come in a variety of shapes, sizes, colors and configurations. Some simply display an item's price, while others have a variety of additional information for sales tracking, inventory and even loss prevention purposes. Some companies print them on fancy materials with eye-catching graphics--especially high-end clothing price tags. Other companies choose to handwrite the price on white labels. With advances in technology, many grocery and retail chains now display prices on shelves rather than putting pricing tags on individual items.
With all of the different variables surrounding price tags for retail, there are several areas to consider when setting out to get price tags education and training:
1. Education includes knowing how to use price tags effectively and how to use pricing guns to apply them.
2. Emerging retail price tags technology promises more efficient and effective price tag use.
3. Partitioned price tags might not have the desired effect, while custom price tags can be a safe bet.
Action Steps
The best contacts and resources to help you get it done
Understand that using price tags and price tag guns entails both smarts and safety
A look at the price tag often determines whether a consumer is willing to buy the item. In addition, you may want to use a price tag gun to apply clothes price tags. A pricing gun uses rapid motion to attach the price tag with a thin plastic fastener inserted with a sharp prong or needle. It's important to know the safety measures associated with using such pricing guns.
I recommend: Take a look at the comprehensive educational article on how to use price tags effectively at
Scrapbooking.com. The
State Compensation Insurance Fund offers some must-know information about pricing gun safety.
Stay abreast of the latest price tag trends and technology
Adding new inventory, depleting old inventory and marking items down (and sometimes back up) for sales and clearance events can be labor and resource intensive for retailers. Few businesses feel the effects of price changes like supermarkets, where prices seemingly change and fluctuate with the tides. New technology alleviates much of the labor associated with retail pricing.
I recommend: Learn about the emerging technology of digital price tags for supermarkets at
Vator. For insight into another new technology, which uses electronic screens for markdowns, inventory and theft control in the retail industry, check out the informative article at
RFID Journal.
Learn why partitioned price tags might hurt sales and how to make your own price tags to help sales
Partitioned price tags, where an item's price is broken down into categories, are popular in instances where you combine a handful of components to create the final item. Some experts believe that such price tags create more confusion than clarification. Custom price tags, on the other hand, are a simple and easy way to add your own personal touch and may impress your customers.
I recommend: Read the "Fixing Price Tag Confusion" article published by
Harvard Business School to gain an understanding of the controversy surrounding partitioned price tags. There's an informative article about creating and using custom retail price tags at
Consumer Help Web.
Tips & Tactics
Helpful advice for making the most of this Guide
- There are a number of sites where you can buy retail pricing tags on the Internet. Most offer a variety of price tag options and accessories, and many have customer service representatives to answer your specific questions.
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