The snack food industry is a multi-billion-dollar business, and every year the pretzel business earns hundreds of millions of dollars. It is estimated that most people in the United States eat one and a half pounds of the popular treat annually. They are commonly found in bars, sporting arenas, airplanes and other popular locations.
Many people prefer pretzels over a variety of other popular snack foods because they are generally lower in fat, and many varieties are even fat free. Pretzel makers also bake their products instead of frying them, which people often prefer. Individuals who are looking for an enjoyable snack with low fat and cholesterol levels will regularly eat these twisted treats. Pretzel snacks offer many benefits:
1. They are a healthier options for those trying to avoid fatty snack foods.
2. Pretzels are high in fiber, which is an important part of any diet.
3. Gourmet pretzels are available with or without salt.
Action Steps
The best contacts and resources to help you get it done
Locate pretzel manufacturers
There are a large variety of companies that produce pretzel twists and other variations of the snack food. Consumers interested in trying out a variety of styles, and business owners who wish to offer various snack options to their customers, may wish to investigate these companies and sample several brands to find the pretzel they prefer.
I recommend: Frito-Lay North America Inc., which distributes
Rold Gold Pretzels, and
Snyder's of Hanover Inc. are two of the most popular pretzel manufacturers in the United States.
Superpretzel and
UTZ Quality Foods Inc. offer a selection of different flavors and styles for pretzels.
Order specialty and gourmet pretzels
Pretzel twists with salt on top may be the best known image of the popular snack, but there are many other varieties. Whatever flavor, shape or type of pretzel you are interested in, chances are good that there is a pretzel company that makes what you are looking for. Some pretzel makers combine other types of food with their snack.
I recommend: Auntie Anne's Inc. sells soft pretzels in a variety of flavors.
Golftees.com produces pretzels that are shaped like golf tees. Find pretzels that have been dipped in chocolate from
FunkyChunky.
Joe Corbi's Wholesale Pizza Inc. offers a grilled cheese pretzel that is filled and topped with cheddar cheese.
Purchase wholesale pretzels
Individuals or businesses can work with a pretzel wholesale retailer to purchase large amounts of the tasty treat at discounted prices.
I recommend: Quality Components Unlimited Inc. offers several varieties of pretzels to the public at wholesale prices.
PretzelsDirect.com sells pretzels wholesale to businesses and retailers.
Operate your own gourmet pretzel franchise
Pretzel enthusiasts who wish to operate their own pretzel business may choose to look into available franchises. Purchasing a franchise gives individuals the benefit of having a business with a recognized company name and brand and most franchisors provide ongoing support to investors.
I recommend: Purchase a pretzel franchise from established companies such as
The Pretzel Twister,
Philly's Own Pretzel,
We're Rolling Pretzel Company or
Mr. Pretzels.
Tips & Tactics
Helpful advice for making the most of this Guide
- Pretzels may be purchased in lavish gift sets that are ideal for special occasions.
- Offer gourmet pretzels as prizes for games and contests at your place of business.
The official source of Pretzels is the Pretzels page at Business.com
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