Anyone doing business in Washington, DC should be aware of the many PR agencies in the area. Public relations agencies in Washington, DC do not just handle political PR issues. They are equipped to deal with public relations in a variety fields.
Having a good PR agency based in Washington, DC is important because you need a company to take care of your dealings with the media.
PR agencies in Washington, DC should be able to:
- Create a "buzz" around your company and product.
- Contact newspapers, magazines, and television studios that have relationships with PR agencies in DC in order to schedule interviews.
- De-emphasize any negative publicity that your company receives.
Action Steps
The best contacts and resources to help you get it done
Set goals that you want a DC public relations firm to reach
There is no reason to hire a PR agency in DC if you do not have a clear idea of what you want them to do. Before you contact DC public relations firms, create set of public relations goals along with your business plan.
I recommend: A professional business plan can help you map out your PR goals.
Business Plan Pro is a software program that helps you to write your own business plan. For additional help, you may want to hire a professional business plan writer through
Guru.com.
Set a PR budget
Knowing how much you are planning to spend helps you to target the PR agency that is right for you. The PR budget should be a part of your overall business budget.
I recommend: 2020Software offers a variety of software programs for small businesses, including ones that will help with budgeting.
Simpleplanning.com offers easy to use Excel-based budgeting tools at a very low price.
Contact DC public relations firms and ask for a written proposal
When you contact DC public relations firms, explain your business and what your PR objectives are. They should be willing to provide you with a written proposal. This should give you an idea of their approach and whether or not they are a good fit.
I recommend: Popular PR agencies in Washington, DC include
APCO Worldwide,
Edelman, and
Qorvis.
O'Dwyer's offers rankings of the various public relations agencies in Washington, DC if you are looking for PR agencies in DC that are a bit smaller.
Tips & Tactics
Helpful advice for making the most of this Guide
- The public relations agency based in Washington, DC that you choose should understand your company's specific needs and have a personality that is a good fit with the company.
- Public relations efforts can take a bit of time. Please have patience while you are waiting for the buzz to take effect.
- Smart companies tell their DC public relations firms everything - even if it is bad or embarrassing. They need to know these things so that they can put a positive spin on an otherwise negative event.
- Ask your PR agency to one PR agent to your account. This makes communications run more smoothly.
The official source of PR Agencies in Washington, DC is
the PR Agencies in Washington, DC page at Business.com
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