Hire NJ PR firms that specialize in your industry

For best results, hire New Jersey public relations firms that understand your industry and have established relationships with local and national media contacts relevant to your field. Ask to see client lists, complete with references from past and present clients.

I recommend: MRB Public Relations is an award-winning New Jersey PR agency that provides public relations and media research for businesses ranging from small startup companies to international corporations. The Devon Group offers online case studies detailing several client success stories. Springboard PR provides a client list on its website.

Select NJ public relations firms with proven writing and pitching skills

Examine the writing and pitching skills of New Jersey public relations firms. Ask for writing samples, including press releases and bylined articles. Request a sample media pitch on a topic relevant to your industry.

I recommend: The Devon Group provides a selection of articles resulting from recent media pitches on their website. Caryl Communications supplies online writing samples of press releases for current clients. MWW Group offers a user-friendly online press release archive.

Choose New Jersey public relations agencies that listen to your needs

When hiring public relations firms, NJ businesses should evaluate the relationships developed during the selection process. Find out who will be working on your account and ask to interview each person. You should feel comfortable collaborating with every member of your PR account team.

I recommend: Harrington Communications shares online quotes from clients applauding the New Jersey PR firm’s personal service. The SPI Group provides an online listing of all staff with links to learn more about each employee. Springboard PR offers online client feedback, enabling you to see why other businesses chose their agency.

Hire PR agencies in New Jersey that meet your budget

Most PR agencies in New Jersey operate on a monthly retainer with a minimum time commitment. The price for New Jersey PR firms depends on the scope of the project and the number of people assigned to your account. If you can't afford the New Jersey PR firm's standard rate, ask about special packages or introductory offers for first-time clients.

I recommend: Raker Goldstein & Company provides a guide to how much companies should spend on PR agencies in NJ. For pay-per-placement public relations options, consider PayPerClip.