Public relations agencies in Michigan provide creative, cost-effective solutions for businesses seeking to increase visibility and profitability. PR agencies in Michigan utilize the media to generate awareness about industry businesses, providing credible, third-party media endorsements.
In most industries, reputation is a company’s biggest asset. PR agencies in Michigan will provide the experience, skills and resources to increase awareness of your company’s public image, ultimately increasing your business revenue.
Before beginning the selection process, it is important for your business to determine the objectives the Michigan PR agency will be helping to achieve. Set actionable and measurable objectives to best direct and evaluate your public relations agency.
When selecting a public relations firm in Michigan, research each agency and evaluate the following:
1. What experience does the Michigan PR firm offer relevant to your industry?
2. What skills will the Michigan public relations agency provide your business?
3. What is a competitive price for a Michigan public relations firm?
Action Steps
The best contacts and resources to help you get it done
Select PR firms in Michigan that specialize in your industry
Select public relations firms in Michigan who understand your industry and have relationships with local and national media contacts relevant to your specific industry. Ask to see a list of past and present clients, and request references.
I recommend: Based in Detroit,
Airfoil Public Relations, Inc. specializes in public relations for consumer, technology, automotive and manufacturing businesses.
Westwind Communications specializes in book marketing, law practice marketing and medical practice marketing.
Marx Layne & Company Marketing and Public Relations has a range of clients from business sectors including manufacturing, real estate, retail, hospitality, accounting, legal, health care and sports.
Hire public relations firms in MI with proven writing, pitching and event planning skills
Review the writing and pitching skills of public relations firms in Michigan. Ask for writing samples, including press releases and bylined articles in national magazines. Evaluate the Michigan PR agencies' ability to organize creative events and special promotions to engage the media.
I recommend: Stony Point Communications, Inc. offers an online portfolio, including logos, newsletters and brochures. In addition to communication, event management and media capabilities,
Franco Public Relations Group provides several value-added services.
Eisbrenner Public Relations offers a comprehensive menu of public relations capabilities, customized for each client.
Hire Michigan public relations companies that meet your budget
The majority of Michigan PR firms operate on a monthly retainer with a minimum time commitment, which is usually 3 months. Your business cost depends on the project scope and manpower required. When evaluating Michigan public relations agencies' fees, factor in the return on investment for your business.
I recommend: Get a quote for public relations services from
Eiler Communications using their quick online contact form.
Brogan & Partners Convergence Marketing provides online case histories, including how the agency achieves results and delivers return on investment.
Tips & Tactics
Helpful advice for making the most of this Guide
- Examine the current client list to see if your public relations firms' Michigan clients might cause a conflict of interest. Make sure that it is written into your contract that the public relations Michigan firm will not provide services to any competing business during the course of your professional relationship.
- Do not invite more than 8 Michigan PR agencies to participate in your agency selection process. The more Michigan PR companies participating, the more challenging it is to compare firms in a meaningful, valuable and productive manner. Limit finalists to 2 or 3 agencies.
The official source of PR Agencies in Michigan is
the PR Agencies in Michigan page at Business.com
Related Resources from Business.com
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