Power marketing companies bring real solutions to the table. With more groups searching for renewable energy sources, traditional power markets have to reposition their goals and send new messages to government and the global community.
Power marketers join with you to improve the industry and meet particular goals. They manage risks that electric utilities cannot. They set in motion tasks to bring about change in your company or community. Find power marketers by doing the following:
1. Join associations to learn the market. Network with professionals in the industry.
2. Find power marketing consultants or independent power marketers to work with you.
3. Find energy advertising agencies that are skilled in technologically advanced medium.
Action Steps
The best contacts and resources to help you get it done
Network with power marketers in the industry
An independent power marketer has to be on top of his game to save the customer money, take the risks and know about the future of electricity. Just a few of the biggest associations around bring you the information you need in the power marketing industry and introduce you to the solutions and the players. Associations are a true representation of the industry from energy marketing specialists to end-users.
I recommend: Join the
Power Marketing Association (PMA) for daily news in the power marketing industry from around the world, recent articles published in industry publications and information on upcoming conferences to meet other power marketing specialists. Become a member of the
Association of Energy Services Professionals (AESP). This member-based association is not-for-profit.
Contact electric power marketing consultants
Look for power marketing company consultants that make affordable solutions for your company or community. Energy marketing specialists are often willing to work with you in a number of capacities. Many have global contacts to make a difference worldwide.
I recommend: Fleishman-Hillard provides support in a number of specialty areas around the globe.
Noresco provides electric power marketing services and is an energy conservation consultant firm.
Davis Power Consultants assists others operational and electric power marketing.
Reese Energy Consulting specializes in gas, oil and liquids.
Look for energy advertising agencies and power marketing specialists
Whether you choose an energy advertising agency or power marketing specialists, you'll find added support in advertising and promotion from white papers, brochures and specialists that work on complex marketing strategies in tech industries.
I recommend: The
P5 Group understands sustainable energy needs. They work with you on your product management and creative needs. P5 also provides training and interim management.
Vignette works in complex industries and assists in building a strong web presence via videos, online communities and corporate blogging to strengthen your brand.
PowerWorld Corporation supports the industry with power system analysis and visuals.
Tips & Tactics
Helpful advice for making the most of this Guide
- Industry leaders recommend working with power marketing companies that have been in business for over a year.
The official source of Power Marketing is the Power Marketing page at Business.com
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