Get turnkey postcard promotions online

Web based services let you design, order, print and mail your postcards with a few simple online instructions. These turnkey solutions let you do quickly online what it once took weeks to accomplish with traditional methods.

I recommend: Zairmail Express Direct, from Zairmail, offers targeted mailing lists along with industry-specific postcard templates for real estate, insurance, finance and other types of small businesses. Direct your entire campaign from your PC.

Go high-quality 4-color for high impact

Combine quality 4-color printing with complete in-house mailing services, a range of card sizes, easy ordering, a rewards program and helpful resources, and you have one heck of a postcard marketing solution.

I recommend: Modern Postcard offers all that, and more. Plus they are specialists in helping small businesses design and mail their postcard promotions. Two others that will help you get it done are Postcard Builder and Postcard Services.

Free postcard templates, mailing tools and advice

The U.S. Postal Service (USPS) has created a virtual shopping mall of great advice, tools and information to help small business owners use direct mail marketing - including postcards.

I recommend: You'll find free templates at the USPS site, along with helpful advice on how to make a postcard mailing program work for your business. Calculate your costs and return on investment (ROI) with a handy ROI calculator from USPS.

Get low-cost postcards from multi-purpose online printers

The same Web-based printer that supplied your business cards, stationery or brochures might also be a postcard specialist.

I recommend: Online print shops that handle postcards include iPrint, VistaPrint, Custom Postcards and Post Card Builder.