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Guide to Portfolio Diversification and Risk Management

Determining optimal portfolios to survive market fluctuations


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Having investable assets is a good thing, whether it is for your business or as an individual, but are you ready to risk it all by putting it in the stock market? Is having it all in bonds or money markets the most efficient way to grow your portfolio? Generally, you may know the answers to these questions, but there is a proven economic portfolio diversification theory that helps with these questions.

Risk diversification can help you, the investor, feel more comfortable with your choices and assist in riding out the market ups and downs. Some things you want to know when you are seeking to optimize your portfolio are:

1. The principles behind portfolio risk management.

2. Who can help you and what companies are options when you are ready to diversify.

3. Specific investments to help you reach your goals through portfolio optimization.


Action Steps
The best contacts and resources to help you get it done

Understand the principles behind portfolio diversification and risk management


Economist Harry Markowitz is well-known for his work on the modern portfolio theory and the "efficient frontier." Most modern-day asset allocation and portfolio risk management calculators are based on this theory.

I recommend: Moneychimp puts the portfolio diversification theory into plain English with simple graphs. The Social Security Administration describes the modern portfolio theory and discusses life-cycle funds to create optimal portfolios. The Securities and Exchange Commission has a great beginners’ guide.

Choose your means to get to portfolio diversification


Do you need help with portfolio risk diversification, are you interested in learning, and how much are you willing to pay to get help? Answering these questions will determine the type of account you should have.

I recommend: Kiplinger does a good job of describing the advantages of using a discount broker, an online broker or a full-service broker. If you decide you need the help of a professional for portfolio optimization, CNN Money and the Financial Planning Association have articles discussing merits of portfolio manager professionals.

Select investments for optimal portfolio diversification


If you have decided to choose your own investments, there are many resources available to you.

I recommend: If you are new to investing or have a limited dollar amount to invest, Fidelity’s Asset Manager funds, Schwab’s Portfolio funds or American Century's Asset Allocation funds make it easy to get portfolio diversification. If you want to choose your own mutual funds versus having one fund choose your diversification, CNN Money’s asset allocation calculator will ask you some questions to give you a target asset mix then you can view their best mutual funds to buy in those areas. Vanguard will walk you through a questionnaire and provide you with optimal portfolios (including a suggested one based on your answers as well as other allocation mixes) of mutual funds. For free assistance with your current investments, Fidelity has an online program that will analyze your current portfolio and make recommendations to move you toward optimal portfolio diversification. Although you must sign up as a member, you do not have to be a current client. Schwab has a similar portfolio analysis, but you must be a current client to use it.

Tips & Tactics
Helpful advice for making the most of this Guide

  • There are many ways to achieve portfolio diversification and risk management. Mutual funds are just one way, but having individual stocks, bonds and money market instruments is another way. If you have limited funds, mutual funds tend to be the easiest and most cost effective way to achieve portfolio diversification. Unless you have significant experience in financial markets, you should seek the advice of a financial planner for portfolio optimization with instruments other than mutual funds and cash equivalents.

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