Guide to Point-of-Purchase Displays

Find display suppliers easily online

Some POP suppliers offer a wide range of displays; others specialize in one type of display. Finding the supplier that's right for you will depend largely on the type of POP display you want to create.

I recommend: Find POP display manufacturers at ThomasNet.com and POP designers at GriffinChaseOliver.com, KristofCreative.com and AdamsAdvertising.net. See what to look for in a POP supplier and how to choose the right one for your business at About.com and review the different POP options you have at DigitalOutput.net.

Restaurant displays

Restaurant display options — such as menu boards, table tents, counter displays and floor stands — can encourage customers to try new items, order add-ons or ask for specials.

I recommend: IDSMenus offers a wide range of products including menu boards, counter displays and floor stands. Chalk Menus are a creative and artistic way to display menu boards at walk-up counters in coffeehouses or cafés. Check out Koolprint.com for custom-imprinted table tents that you can use to advertise specials or add-ons.

Standalone displays for product manufacturers

If you're a product manufacturer, you can drive sales by providing standalone displays to retailers. This not only allows you to control the look of the display, but also creates continuity at various retailers.

I recommend: Displays2Go.com features thousands of POP displays, including floor stand poster frames, sign holders and banner stands. Display Smart designs and manufactures corrugated, custom-printed display towers.

Floor graphics

Adhesive vinyl floor graphics can help lead your customers through your store to the areas or items your want to highlight. Feature new products, sale items or specific brands with your floor graphics to drive sales.

I recommend: Fast Signs enables small business owners to utilize floor graphics with small runs at over 450 locations nationwide with rapid turnaround. Distinctive Designs offers directional signage that can be die-cut to custom shapes.

Shelf signage

When customers are looking at a shelf filled with different products, they're likely to pick up the one that's highlighted with a sign or tag. Whether you want to highlight a particular product that's on sale, new or improved, shelf signage can attract your customers' attention.

I recommend: Find shelf signage solutions at MerchandisingInventives.com and at MarcomAndPop.com.

Dynamic POP displays

Many retailers are discovering the power of electronic and digital POP displays. These displays run on software that can be updated quickly to provide instant coupons, targeted product information and more.

I recommend: For your dynamic POP display needs, visit WireSpring.com.