Team up with an experienced public relations firm to handle the plastics trade show marketing

Put your money to its best use and let marketing experts guide your marketing plan. Let their creative teams construct a plan to help your company stand out among your peers and rise above the competition at the trade show.

I recommend: Gibbs & Soell is an industrial and technological public relations firm with a strategic approach that extends throughout all phases of the trade show, including marketing, sales and communications. Ascot Media Group offers direct marketing, strategic planning, promotions and web development to those in the plastics industry.

Target your plastics trade show marketing

Find the shows that yield the most plastics trade show sales for the highest return on your plastics tradeshow advertising investment. Advertise in well-known industry magazines to get your name out there and to let potential clients know when you'll be at specific trade shows.

I recommend: Plan to exhibit at the International Plastics Showcase, the premiere, annual international plastics industry trade show featuring manufacturers and distributors, designers and artists from every corner of the international plastics industry. Subscribe to and advertise in the Plastics News for industry exposure and information about upcoming trade shows.

Include plastics trade shows promotions and giveaways in your marketing strategy

Use plastics tradeshow giveaways and plastics tradeshow promotions as part of your marketing strategy to keep your name in front of your target audience long after the trade show is over.

I recommend: Give away a subscription to Plastics News International or a gift certificate to IDES' The Plastics Store, which has the plastics industry's largest selection of books. Apex Show Marketing manufactures and supplies plastics trade show giveaways and promotional items to drive traffic to your booth.