Select pharmaceutical ad agencies offering in-office marketing services

Physicians, nurse practitioners and physician assistants use a number of in-office products that double as marketing opportunities for pharmaceutical companies. In-office prescription pads, patient record charts, office posters, brochures, and informational products all give patients information while allowing pharmaceutical companies to spread a marketing message to a targeted group. In-office marketing is effective because it reaches such a targeted market.

I recommend: Triple i provides a number of in-office marketing services. Healthy Advice Networks, a leader in in-office pharmaceuticals advertising, works with large pharmaceutical companies and specialty pharmaceutical firms.

Choose pharmaceutical advertising agencies that offer direct marketing solutions

Some pharmaceutical advertising firms offer direct marketing solutions, which allow companies to launch programs that target physicians and other prescribers. These companies offer sample fulfillment programs, voucher solutions and coupon redemption programs, among other direct advertising methods. When selecting a company with this sort of service, look for a pharmaceutical ad agency that offers fraud and abuse elimination services as well as reports that allow you to analyze the effectiveness of a direct marketing program.

I recommend: Draftfcb HealthCare provides direct-to-patient marketing and advertising solutions, including pharmaceutical samples. Sudler & Hennessey is a leading advertising agency with extensive expertise in direct marketing solutions.

Find a pharmaceutical advertising agency to develop pharmaceutical ads for customers

Even when a pharmaceutical company has success with in-office and direct marketing, that company must still ultimately convince customers and patients to choose their product or to request it by name. Pharmaceutical ad agencies offering customer advertising can develop pharmaceutical ads for print, radio and television broadcast and can also develop branding strategies so that customers recognize a particular brand or product. Many pharmaceutical advertising agencies now offer online marketing and advertising solutions, as well.

I recommend: Grey Healthcare Group Inc. offers a number of customer-aimed marketing solutions. These include multimedia and online or digital advertising solutions as well as more traditional print and television spots. The Navicor Group, which specializes in branding immunology and oncology products, offers a number of marketing strategies to help pharmaceutical companies reach customers.