Define PayPal invoices for your standard products or services

An important part of managing your business and integrating PayPal invoicing is to identify those products and services that you sell the most. Once you've identified these items, you can create PayPal invoice templates to use from one customer to the next. However, identifying these products or services can sometimes be tricky, and you've got to rely on other business processes to know for certain which products and services you're most likely to sell.

I recommend: Use an inventory management application like Small Business Inventory Control Pro from RyTech Software to track which items are selling the most, and then create invoices through the PayPal invoicing services based on that data. Consider Prophet Personal from Avidian Technologies to manage and track sales, rather than inventory, if your business tends to deal in services rather than in physical products.

Use a custom invoice for PayPal to increase customer confidence

Like letterhead in years past, a professional electronic logo adds credibility to your business when you use it in the PayPal invoice manager. PayPal's logo integration feature means that your invoices present the image that you desire for your business. Using a professionally-designed logo increases your customers' confidence in your business and in your product.

I recommend: Logoworks, a professional logo design firm owned and operated by Hewlett Packard, can create an electronic logo for your PayPal invoice templates. Charfish Design is a smaller firm that offers other sorts of graphic design, as well as logo design, and who can integrate your PayPal invoice logo with your other business logos.

Use PayPal invoicing alongside your accounting software for greater efficiency

PayPal has, in the last several years, made significant progress into integration with a variety of accounting software platforms, especially small business accounting software. When you create a PayPal business invoice, you can now track those payments via your accounting software, and even integrate those payments into your accounting processes.

I recommend: Buy Peachtree accounting products to integrate PayPal invoicing software with your other accounting functions. Consider QuickBooks Online from Intuit for even more feature-rich Internet integration of your bookkeeping processes.