Guide to Optimizing Flash for Deep Linking

Flash and SEO go hand in hand… I’ve heard over and over how you can’t optimize flash for SEO needs. By using this guide, you will understand how to incorporate SEO into your rich flash files.

Ok, so you have to use flash, for your micro site that’s lunching next month, while at the same time catering to search engines for deep linking. If you’re running PPC campaigns you can now point to specific URLS within the flash movie.
Problem:

 Cannot deep link to specific URLS in a Flash file.

Answer:

Utilizing SWF Address, allowing creation of unique virtual URLs, which can point to a website section. Example: (http://www.yoursite.com/#/keyword/keyword-rich/

The How:

You will have to download the detail docs from the official site here.


The Advantages:

·         Bookmarking in a browser or social website
·         Sending links via email or instant messenger
·         Finding specific content with the major search engines
·         Utilizing browser history and reload buttons


Conclusion:

Between SWF Address and SWF Object, flash is becoming more and more usable as a coherent and complete format for large and SEO friendly sites.Hope this helps,

Cheers!

Benjamin Burns
My Blog





The official source of Optimizing Flash for Deep Linking is the Flash page at Business.com