Because your company is all about creating an image for your client, it's important that your own online marketing trade show design presents exactly the right image. Otherwise, potential clients aren't going to trust their marketing needs to you--even if you just provide ancillary products or services, rather than marketing itself.
It's best to get help from trade show professionals for your Internet marketing trade show booth, but you need to have some idea of your needs and desires first. To ensure that you make a profitable investment, be sure to consider the following before you design your online marketing trade show exhibit:
1. Find out the exhibitor guidelines from the online marketing trade shows you hope to attend.
2. Use a professional trade show design company to create a custom Internet marketing trade show design to showcase your company.
3. Design your Internet trade show booth around rentals, or add rentals to a custom design for a more affordable option.
Check the exhibitor specs and online marketing trade show exhibit services of the shows
Space is at a premium at most tradeshows, and online marketing tradeshows are no different. To be an exhibitor, your online marketing trade show booth needs to conform to the guidelines of the show. Before you invest in a booth design, check the exhibitor specs of the shows you want to attend. Some also offer special services, especially if you register early or are able to be a sponsor.
I recommend: Check the exhibit guidelines and sponsorship opportunities for one of the
ad:tech events, held at cities across the world, or for the annual
User Generated Content Conference & Expo. The Web 3.0 Conference & Expo from
TS2 attracts vendors and other professionals interested in issues surrounding online marketing solutions, and they offer marketing services for exhibitors. At the
Mobile Content & Marketing Expo website, you can easily evaluate the options you have as an exhibitor.
Create a custom online marketing trade show exhibit
As someone involved in online marketing, you may already know how to create a compelling multimedia presentation for your booth. However, you may not have the expertise it takes to create an effective Internet marketing trade show setup that projects your image the way you want. With customized solutions ranging from an Internet marketing portable trade show exhibit to a site-specific design, you won't risk having the same booth as your peers.
I recommend: Find inspiration from the
Skyline portfolio of custom designs for, including the large-scale booth design they created for Ascent Media. They can also custom design a smaller scale or online marketing portable exhibit for your company.
TradeshowDirect, who counts Internet marketing companies among its clients, offers an extensive gallery of customized tradeshow products and designs. In addition to full-scale booth design, you can purchase an effective Internet marketing trade show display board at TradeshowDirect.
Watch for online marketing trade show rentals
If you're not ready to spend the money on a custom Internet marketing trade show design, look for rentals of unusual kiosks and counters on which to display your products and services. Even with rentals, you can create a lively Internet marketing trade show design that sets you apart from other vendors. Alternately, you can use these rentals to supplement a custom design.
I recommend: Get an interactive kiosk and other computer setups to display your work from
ICC Rents. At
Expos4Products, rent big screens on which to display your online marketing portfolio as an element of your booth.