Find online focus group information

When researching online focus group websites, you'll want to find information on setting up an online focus group, conducting the focus group and finding a moderator for the focus group. You'll also want to know how to use the information acquired from the focus group to your business.

I recommend: Market Navigation provides information on online focus groups, including how to get more out of them, the best way to use them and how to pick a moderator. SySurvey provides information, tips and frequently asked questions about conducting online focus groups.

Find an online focus group website

When you've learned all you need to know to begin putting an online focus group together, the next step you'll want to take is finding an online focus group website. There are different websites that allow you to conduct focus groups. You'll want to research them and find one that offers the features you'll need for the type of focus group you need.

I recommend: Artafact provides a chat area and an interactive whiteboard that all participants can use. BioInformatics can provide you with a moderator, screen participants, develop a discussion guide and provide you with a transcription of the focus group.

Select a moderator for your online focus group

Once you have found website to conduct your focus group on, you'll need to find a moderator to host the focus group. You'll want someone who is experienced in moderating focus groups so they'll know how to conduct the focus group, what information to acquire and how to translate that information into valuable research for your company.

I recommend: SymAction Communications provides seasoned focus group moderators. PeopleTalk provides moderators that will translate your online focus group results into a solid and creative marketing direction.