Hire a company with strong web entertainment credentials

If you are a game developer looking into creating online games, or if you are looking into hiring someone to create games for your business, it's important to have professional associations.

I recommend: The International Game Development Association (IGDA) has over 8,500 members in the United States. The members are entertainment developers interested in continued education and networking. Join if you are a developer or look for a developer to help create your product. If you are more concerned with the networking aspect, consider joining a group such as Georgia Games Developers Association, Inc.

Make professional looking online video games to advertise your product

If you are a professional developer already, you might want to consider a product that allows rapid development. Or, if you are a smaller company and want to create games yourself using tools online, download a program for game-making.

I recommend: "Torque Game Engine 3D Game Engine" from GarageGames.com is a program for game developers who want to prototype games quickly for their evaluation. If you want to create your own game for free, consider XNA from Microsoft Corporation.

Advertise your online entertainment information

Work with online entertainment companies or promote your own ideas and work through contests and festivals. This gets your name out there, especially if you win. If your online entertainment information is in several festivals, you will have even more recognition. It's cost effective and easy once you make the original game.

I recommend: The Independent Games Festival, an annual festival, is open to all independent game developers worldwide and has nearly $50,000 in prizes (not to mention the publicity of your product). Think Services is a great resource for festival and conference deadlines and tells you where to submit your Internet entertainment products.