Find SEO reference materials for online advertising

Search engine optimization (SEO) is a free method of getting online advertising. By carefully using the keywords that potential customers use in the search engines, you can increase your position in the search engine. When you have one of the top ten positions in the search engine, your traffic will significantly increase.

I recommend: Check out Dan Thies' SEO Fast Start. He offers a free ebook teaching you the SEO basics as well as a blog that's full of useful information. Another great resource is the SEO Reference Book.

Find pay-per-click online advertising research tools

Pay-per-click (PPC) is another popular method of online advertising. These are the small "sponsored results" that come up when someone does a search. PPC ads are effective, but you need to study the right way to do it because you can easily lose a lot of money quickly.

I recommend: Google is one of the best resources on pay-per-click advertising. You can learn about their program and use their keyword research tools to find additional keywords. If you're going to do PPC advertising, you must also purchase Winning Results With Google Adwords, which is one of the most definitive reference materials for online advertising.

Sign up for newsletters to learn about online advertising industry research

Since we're talking about online advertising, it only makes sense that most of the information is available online. With newsletters, you can have great information delivered directly to your email.

I recommend: If you have a limited budget, check out the Bum Marketing Method, which shows you how to get free advertising for your site. This is a free course and newsletter that has a lot of great information. Its name comes from the idea that it's "so easy, even a bum could do it." You can also sign up for the newsletter at High Rankings for even more help with your online advertising campaigns.