Team up with an experienced public relations firm to handle the oil trade show marketing

Put your money to its best use and let marketing experts guide your marketing plan. Let their creative teams construct a plan to help your company stand out among your peers and rise above the competition at the trade show.

I recommend: Formula Public Relations prides themselves on their trademarked eight-phased iSMART™ process, which they use to create marketing strategies for clients looking for success at oil trade shows. ABI stays helps develop the marketing strategy and stays with your company through the oil trade show and on through the after-event oil tradeshow follow-up to help you gain the most bang for your marketing buck.

Target your oil trade show marketing

Find the shows that yield the most oil trade show sales for the highest return on your oil tradeshow marketing investment by focusing on trade shows that attract a large segment of your target audience. Advertise in well-known industry magazines to get your name out there and to let potential clients know when you'll be at specific trade shows.

I recommend: Plan to exhibit at the North American Unconventional Oil & Gas Conference and Exposition. The annual event is dedicated to the technology required to explore unconventional oil and gas reserves in the United States. Subscribe to and advertise in World Oil for marketing visibility, industry developments and information about upcoming trade shows. Use Trade Show Week as an advertising platform to reach a variety of potential sales contacts.

Include oil trade shows promotions and giveaways in your marketing strategy

Use oil trade show giveaways and oil tradeshow promotions as part of your advertising strategy to keep your name in front of your target audience long after the show is over.

I recommend: Partner with Caterpillar, who sponsors many oil trade shows, to provide a quality giveaway, such as a gift pack of Caterpillar consumer products or a trip to one of Caterpillar's seminars or events. Interactive Concepts supplies interactive attention grabbing oil tradeshow promotions such as virtual reality golf, cash cube, green screen photos and photo booths to name a few. These promotions and oil tradeshow giveaways are geared toward driving traffic to your booth.