Decide which personal care products suit your market demographics

You can learn about your shoppers just by observing who comes into your store and what they buy. However, you may want more concrete data about who lives in your community. Market research can help position your business as the place to shop for the latest in beauty and personal care products.

I recommend: You can look up basic demographic information by zip code at Melissa Data. You can also purchase community data by zip code at ESRI Data.

Find the products you want to sell

Once you decide what type of niche products to stock, you need to find a distributor. Wholesale personal care products distributors provide a wide range of products, but some exclusive personal care products may only be available directly from the manufacturer. If you know a particular brand you want to carry, your best bet is to contact that company directly.

I recommend: For beauty skin care, Burt's Bees is a popular, all natural product that must be purchased wholesale directly from the company. For super funky, unique products ranging from soaps to mineral makeups, try Indigo Wild. If you want to search the globe for a personal care product, visit Alibaba.com.

Consider selling private label products

To establish your retail store as the go-to shop for new and unusual products, consider selling private label beauty care products. You can sell just a few niche beauty skin care products, or expand into an entire line of personal care products that consumers must come to you to purchase.

I recommend: Lady Burd is a leading private label manufacturer of color cosmetics, including eye shadows, foundations and nail polishes. For organic products, consider working with Essential Wholesale.