Work.com: WHATWORKS
Volume 2 Issue 17 April 29, 2008

Daniel Kehrer
Everything You Need to Know about Google
Top Google execs made a pilgrimage to Washington, DC last week to tell Congress about their wonderfulness at helping entrepreneurs grow companies. But they can be excused for patting themselves on the back. Google does indeed have a vast and growing array of products, services and solutions -- many of them free -- that can help almost any business get better.

This issue of WhatWorks offers expert guidance on many of them, including Google Apps, Gmail, Google gadgets, Google Reader and the Google local business center. Check Google Business Solutions for a full list of services and applications that can help you reach new customers, enhance your website and improve productivity. Got questions, comments or ideas to share? Let us know.

-- Daniel Kehrer, Editor, Work.com

Say Goodbye to Software
Google Apps

Guide AuthorBy Eric Wolfram
Google Apps for small business is a suite of applications designed to give employees powerful communication and collaboration tools. Google Apps brings your business technology into the 21st century -- the century of hosted applications. This means: Gone are the days of installing office software. Gone are the days of backing up data to a CD or floppy and taking it home for "off site copies." Gone are the days of upgrading software and maintaining server networks... Read Full Guide

Powerful Email from Google
Gmail for Work

Guide Author By Brian Brown
Gmail is a powerful email program from Google. The tools included with Gmail make it a serious alternative to other email options available in the office. But unlike some offices, you can check your email on your Gmail account with any computer that has internet access. What you need to know about Gmail for work: Read Full Guide

More Google Goodies
Google Gadgets for Productivity

By Greg Brown
There's a lot to be said about Google's attack on the software industry. It is buying and relaunching all kinds of basic software offerings for free, including word processing, spreadsheets and online collaboration. Less understood, and perhaps equally fascinating, is the world of third-party plug-ins, known as "gadgets" that roam the Web for you, looking up airfares, tracking news or otherwise keeping you up-to-date. Some are serious time-killers, but many are surprisingly useful... Read Full Guide

Feed Your News Fetish
Google Reader

Guide Author By Shara Karasic, Work.com Community Manager
Are you seeing those little orange RSS and XML feed chiclets all over the web and feel like you're missing out? Feeds allow you to subscribe to the updated content of a site. As small business moves online, it's crucial to be aware of the latest in your industry, technology, and general business trends. Google Reader, redesigned and elegant, makes it easy to get started with the wonderful world of feed reading. Here's what you need to know: Read Full Guide

Get Noticed Locally
Google Local Business Center

Guide AuthorBy Daniel Kehrer
Have you put your local business on the map? It’s easy to do with Google Local Business Center, a free service that lets business owners with a physical location add their information to Google Maps, and edit or delete existing listings. A Google Maps marker includes your business name, address, phone number and -- thanks to the latest enhancements -- photos and details of your business, including hours. The idea is to make it easy for local customers to find you... Read Full Guide

 
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FAST TRACK
Fast TrackQuick reads, hot topics and cool tools for your business

eForm-Connect is a cheap and easy new way to move from paper forms to feature-filled, customized e-forms that let you capture data for analysis, and include legal signatures. Desktop and web-based apps include a linked database. eForm-Connect will help you migrate a paper-based forms process to your PC or online.

You love 'em for towing and car insurance. Now AAA, with Wells Fargo, is offering members foreign exchange services. AAA members will be able to order any of 70 different currencies at participating AAA clubs or by phone (888-626-2027) and have the money within two business days (5 days for some less popular types).


SOLUTION OF THE WEEK
There's a new web-based email solution that solves a vexing problem: How to manage shared inboxes for easy access to customer emails sent to a group address such as info@yourcompany.com. Email Center Pro puts client email in one place, and makes it simple to route and answer. You see all emails exchanged between customers and your staff. Assign emails to others, add notes for internal reference, tag emails into categories. Packages from free to $149/month.


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