Free and Low-Cost Web Marketing Tactics

Leveraging some of the excellent free and low-cost marketing devices and tactics the Internet has to offer is a great way for businesses of all sizes to weather difficult economic times and emerge stronger than ever. This issue of WhatWorks highlights five key areas that you can take advantage of. First is some critical SEO advice from our own Hooman Malekzad, who heads network distribution for Business.com (parent of Work.com), a site he helped build as VP of Engineering. You'll also find guides to creating your own online press center, Google conversion tracking, producing an effective e-newsletter, and putting affiliate marketing to work on your website. Got questions, comments or ideas to share? Let us know.

Must-Know SEO Pitfalls
Avoiding Bad SEO Techniques
By Hooman Malekzad
Most online businesses are now keen to the fact that ranking well in the search results for Google and other major search engines is a great way to boost business performance. However, competition is fierce and it is often tempting to pursue sneaky techniques to help boost your rankings. Implementing such techniques, also known as Black Hat techniques, is a bad idea and can cause your site to be entirely removed from the Google index. A few good rules of thumb are: Read Full Guide

Enlisting Help from Others
Using Affiliate Marketing for Your Web Site
By Linda Formichelli
If you've ever seen a blurb for a book on someone's Web site and clicked through to Amazon.com to buy it, chances are the site owner made a commission (although a tiny one) from the sale. Many businesses like Amazon.com use 'affiliates' to sell their products, and pay these affiliates for every click, lead or sale generated through the affiliate's site. Using affiliate marketing on your site lets you: Read Full Guide

PR on Your Own Website
Creating an Online Press Center
By Tom Nutile
If your company wants to reach journalists quickly with accurate information, including a press release, photographs and facts about your business, consider creating an online press center. In the Internet age, media organizations post news updates 24 hours a day, so news about your company should be
available around the clock. An online press center is a page or perhaps separate site that contains current or “breaking” news about your company. Here's how to build it: Read Full Guide

Keeping Tabs
Google Conversion Tracking
By Christopher Guthrie
Obtaining ROI information about your online advertising campaigns is perhaps the most important factor in evaluating the effectiveness of your marketing initiatives. Google conversion tracking and Cross-channel conversion tracking lets you track the effectiveness of your Google listings as well as listings you have on other search engines. This guide will take you through the steps and get you going: Read Full Guide

Get a Daily Guide Feed

HP has launched Upline, a new online subscription service that lets you easily backup, access, share and store digital content. A bare-bones version with 1GB of storage is free. The publish-to-Internet feature is great!

Professional Voice Greetings now lets biz owners upload customized voice greetings to almost any phone system. It's aimed at companies that do business on phones that don't have the option to upload a voice greeting; great for sales people who work from cell phones or small firms using a single line.

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