Five Ways to Boost Your Business Brand

Branding is a surefire way to make or break a product or service, and the company that produces it. Every business type or size can benefit from branding, right down to the independent contractor working alone. It's become increasingly vital to keep up. Buyers have microscopic attention spans, so businesses must constantly recharge existing brands and devise new ones.

This weeks issue of WhatWorks delivers key strategies you can use to establish, monitor and improve your branding. You'll find how-to guides on redesigning your brand, branding for professionals, low-budget online brand monitoring, branding with promotional products and leveraging your logo and trademark to better brand your biz. Got questions, comments or ideas to share? Let us know.

Your Brand Makeover
Redesigning Your Brand
By Judy Artunian
When you redesign your brand, your company takes on a new identity in the marketplace. Companies typically rebrand when they want to reach new markets, update their image, market a new product or service line, or after merging with another organization. A brand redesign can be as simple as a retailer giving display windows a trendier look, or as complex as overhauling everything from product packaging to customer billing. The steps to developing a new brand include these:
Read Full Guide

Personal Branding
Branding for Professionals
By Reid Neubert
As a sole practitioner, your brand isn't going to be built around a marketing message you spend millions advertising, it is going to be built around you: your capabilities, your expertise, your execution and follow-through, your personality, your communication skills, and how you present yourself. Clients' impressions of you and your brand are affected positively or negatively with each interaction with you, personally: Read Full Guide

Tracking Your Brand Online
Low-Budget Internet Based Brand Monitoring
By Justin Palmer
Not every business can afford online brand monitoring services. But regardless of your size and budget, there are many free ways to monitor your online reputation. Why bother? With the incredible growth of online social media, your customers or potential customers are relying more and more on peer reviews. What happens, for example, when a distraught customer vents about your company's products or services? Here's what you need to know: Read Full Guide

Leveraging Your Logo
Using a Logo and Trademark to Brand Your Business
By Jenni Simcoe
A logo or trademark is more than just a name, word or design. Or at least it should be. Your logo or trademark represents your company's identity and can be an effective tool in establishing your brand. If you've gone through the trouble and expense to create a logo for or register a trademark, it makes sense to leverage that investment for promoting your business brand. It doesn't matter if your business is really small. Even a one person business can be a brand: Read Full Guide

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AT&T is launching a new line of turnkey web hosting and website design services for small and midsize businesses, offering a fairly low-cost way to launch an entirely new site, upgrade an existing one, sell products or services online, build an online community, manage email, distribute digital content, or run business applications.

Do you fill one-item orders or seek donations online? Need a simple "Buy Now" or "Donate Now" button for quick checkout? "Simple Checkout," scheduled for late-April release from Authorize.net, is designed to provide just that. To generate buttons, enter your price, description, shipping cost, etc. The system generates the HTML code for you to copy onto your site.

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