New web-based tools for managing key small business tasks just seem to get better and better. Witness newly-launched NetBooks, conceived by one of the original brains behind the wildly successful QuickBooks software, Ridgely Evers.

NetBooks is an entirely web-based service that aims to integrate a wide range of business and financial management tools into a single, easy-to-use online service. Unlike basic accounting or bookkeeping software, NetBooks aims to be a complete system for running a business online, including sales, production, inventory, shipping, CRM, reporting, payroll, marketing and – of course – bookkeeping. It was created mainly for inventory-based businesses with two to 25 people.

Evers has spent four years developing this product, in concert with other top minds in the business; all of whom bring real-world small business experience to the table. And it shows. For example, NetBooks is placing a huge emphasis on customer support, and is aiming to serve what Evers calls the “true small business.” These are small but growing businesses (usually owner-operated and self-funded) that can’t afford a heavy investment in IT equipment and staff, but still need powerful management tools.

NetBooks uses an on-demand, or “software as a service” (SaaS) model, which means it all runs online via your standard web browser, and you always have the latest version or upgrade. It also means that your information is stored securely in one place (probably far more secure than your own computers), which you can easily access from anywhere, anytime.

NetBooks costs $200 per month for up to five users, but your outside bookkeeper or accountant can use it for free. The company also guarantees that your rate will never go up, and all training and support are included.

Be aware that if you already use QuickBooks, NetBooks is intended to replace it. Why do that? Because, says Evers, desktop bookkeeping software was developed almost 20 years ago under the limitations of the time – only a few, low-power computers, limited networking and no Internet. Web-based services, operating over high-speed broadband connections, have the ability to offer a far wider range of integrated services, with continuous updates that you never have to pay for.

Other ways to manage small business finances online are also being introduced. CashView is another new web-based service just launched; using the same SaaS model as NetBooks. Unlike NetBooks, however, CashView targets just a few key everyday financial tasks: sending invoices, receiving payments and paying bills.

To build business, Palo Alto, CA-based CashView is offering the service free until year-end. After that it’s $10 per month per user, and $1 per transaction. If your business is still stuck in the paper invoicing era, this might be a good way to dip a toe into e-invoicing and collections, along with online bill payment.

Other web-based billing and collection services are also available, including FreshBooks, which targets freelancers and service providers with an easy online invoicing and time tracking service that offers a professional look. FreshBooks, which launched “painless billing” in 2004, lets you send invoices by email or snail mail, accept payment with PayPal, Authorize.Net or other services, and automatically send invoices and late payment notices.

Here’s where to get the details.

NetBooks (www.netbooks.com) is a high-powered system that is best viewed via an online demo available at the website. Feel free to fire away with your questions. These folks are so serious about tech support that they expect it to be their largest single cost. The carefully support team has real small biz experience. You can also call 86-NETBOOKS for info.

CashView (www.cashview.com) could be a big time-saver for business owners who’ve become bogged down in the routine chores of sending invoices, collecting payments and paying bills. This site can automate the process and save you time.

Toronto-based FreshBooks (www.freshbooks.com) claims over 230,000 users, offers a free trial and is known for quick setup and easy use. FreshBooks caters to solo operators who’ve heretofore been sending out less-then-professional looking invoices.

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