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Michele Brannon-Hamilton

Guide to Selling Mushrooms in Your Store

Capitalize on the growing popularity of mushrooms


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Consumer interest in organic foods and the health benefits associated with mushrooms is rising. The market focuses on mushrooms as a natural food choice, gourmet specialty item and medicinal alternative. The most prevalent health benefits associated with mushrooms include building strength, lowering blood pressure and keeping your heart healthy. The culinary industry also has significantly improved the popularity of mushrooms. Many people love mushrooms for their taste, as a staple food source to accommodate dietary restrictions and for their nutritional value.

As an entrepreneur pursues the mushroom business, it’s crucial to find an experienced mushroom wholesalers and retailers who understand the supply chain and the specifics related to the fresh produce market. In addition, the selection of specific types of mushroom spores influences the amount of initial investment. It takes approximately 15 weeks to cultivate many types of mushroom spores into a product to sell to mushroom wholesalers. Growing oyster and shitake mushrooms in small quantities is an example of a low-risk selection for beginning a mushroom farm, a product line or starting as an organic mushroom merchant. However, certification is a requirement for organic mushroom growers. Consider the following:

1. Evaluate what other mushroom producers are growing for a profit.

2. Know the mushroom market, growing seasons, product investment and trends.

3. Seek out reputable mushroom wholesalers and experienced retailers for your business.

Action Steps
The best contacts and resources to help you get it done

Research the mushroom business


Fill a need in the market. Know the different types of mushroom varieties that are available. Know what other mushroom producers are growing. Matsutakes and chanterelles are examples of mushrooms that have not been commercially cultivated.

I recommend: Choose from the list of available mushrooms at Mitobi Enterprises or visit  the Earth's Tongue for a price list of the types of mushrooms that are available.

Market mushrooms to meet consumer-driven demographics


The farmer's market and local produce are becoming popular because of the trend toward natural food, health conscious consumers and cooks seeking mushrooms. Package your produce and sell it to a variety of small businesses or restaurants in your area.

I recommend: Visit Phillip Mushroom Farm to purchase a variety of traditional and gourmet mushrooms. Check out Mushroomize.com for services related to packaging and labeling, product leads and mushroom merchant materials.

Connect to the market through mushroom wholesalers


Wholesalers get mushrooms from mushroom growers and sell the mushrooms to retailers, businesses or other wholesalers. They buy the mushrooms in bulk and break them into smaller portions. It's crucial to locate mushroom wholesalers to connect to the market.

I recommend:  Visit  Mushroom Trade, a wholesaler that buys and trades mushrooms. Gourmet Mushroom offers mushrooms wholesale to a long a list of distributors.

Check health and safety guidelines for growing mushrooms


Research the regulations before you sell your mushrooms. Make sure you know the federal and local laws for growing produce.

I recommend: Search the Mushroom Council for a list of common forms you can use for mushroom handling and applying for organic exemption. Order the mushroom Primary Guideline CD for guidelines regarding hygiene and packaging safety for mushroom growers.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Sell to more than one vendor in case the mushroom wholesaler or retailer goes out of business.

The official source of Selling Mushrooms in Your Store is the Mushrooms page at Business.com


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Check with the Better Business Bureau to ensure retailers and wholesalers have a reputable business reputation.


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