Take advantage of Internet mortgage lead generation

The Internet has really amped up the real estate lead generation business. Instead of waiting for prospects to call or come by a branch, mortgage leads come in through Web sites that offer rates or financial advice. These are, in turn, retailed by mortgage lead generation providers.

I recommend: Get Internet real estate leads from mortgage lead vendors including Juicy Leads, Live Lead Network, NR Leads,  LendingTree, and LoanWeb.

Speed up business with live Internet real estate leads

Your mortgage lead generation program can really get into high gear if you pay for live leads. Essentially, the mortgage lead provider also calls up the prospect, gets them ready for the conversation on borrowing, then patches the prospect directly to your waiting salesperson.

I recommend: Some providers of live mortgage leads include LowerMyBills, LiveMortgageLeads, and TheLeadSource.

Harvest the market of refi mortgage leads

Some of the better real estate leads are current homeowners in the market to refinance in order to cash out equity or lower their term, payments or both. They are a better risk (they already own a home, for instance) and are typically ready to move on an offer soon without the encumbrance of finding and negotiating a home purchase.

I recommend: Buy refinance mortgage leads from database companies, including iLeads, ProspectZone and FindMyLeads.

Go local for mortgage lead generation

If your mortgage lead generation program is giving you lots of mortgage leads in distant zip codes, part of the problem might be brand familiarity. Starting out, it might be better to focus on real estate lead generation in the geographic area of your mortgage lending business.

I recommend: Cityloans, for instance, parses potential Internet real estate leads by city and state, as does TodayLeads.