If security on the Internet is questionable, then m-commerce is poorly armed, especially when your customers are paying from their mobile phone. There is big money in m-commerce. However, threats like identity theft are serious security breaches when it comes to m-commerce technology, particularly with mobile banking. When making the transition to m-commerce, you have to proactively face and solve security and technical issues.
Be patient and use foresight. Consider these tips for a smooth transition to mobile commerce:
1. Consider why your business might be suitable for wireless commerce.
2. Do business with mobile commerce companies who ensure your website will work on mobile web. Mobile commerce technology requires some format changes to display and function correctly on the mobile web.
3. Use a mobile commerce provider service with end-to-end security for your m-commerce applications. You want to protect your clients as well as your own information.
Action Steps
The best contacts and resources to help you get it done
Consider your business options in wireless commerce
Venture into m-commerce by providing business services such as local offers, local maps, people tracking, sports reports, financial and stocks pages. Net security is a big issue with mobile banking. Providing mobile web security could be a profitable venture.
I recommend: Get your Payment Card Industry standards online through the
PCI Security Standards Council, LLC. Try
Comodo HackerGuardian free before you buy software to accept any customer credit card information over the Internet. Some other vendors, such as
ControlScan, offer seals to show your clients how committed you are to securing their information.
Get WiMAX-enabled dashtop mobile payment platforms for mobile ecommerce
New 3G mobile networks have made m-commerce business dreams a reality, and the next step toward the creation of total mobile commerce applications is WiMAX, Worldwide Interoperability for Microwave Access. It's the next step up from Wi-Fi, and will enable consumers to purchase movie and event tickets. Those tickets, or a virtual representation with a barcode for point-of-sale scanning, can be sent to mobile phones via special m-commerce providers.
I recommend: Get mobile commerce software like
MerchantAnywhere that will allow you to sell directly to customers. Sell movie tickets, sports events, and tickets for the performing arts over the mobile web using
Mobiqa.
Discover the best providers of mobile ecommerce and mobile commerce information security
There are many technical reasons which can cause website flubs on the mobile web. Sometimes it is best if you put away your web gear and let the specialists do the m-commerce lifting for your business. After all, business opportunists know better than to overspecialize, and having others work for you is smart business.
I recommend: See how you can set up a mobile storefront in 15 minutes with a live demo from
mPoria, Inc. Make sure you have security solutions like those from
GuardianEdge to protect your electronic merchandise or intellectual property from hackers and middle-man attacks against your clients.
Tips & Tactics
Helpful advice for making the most of this Guide
- Think about the content of your wireless ecommerce website, and determine if that content is clearly visible to your viewers. Wireless e-commerce is like any other Internet business, but designed for the mobile web. Remember to ask any provider of mobile web page design to show you the mock ups from a mobile device.
The official source of Mobile Commerce (M-Commerce) is
the Mobile Commerce (M-Commerce) page at Business.com
Related Resources from Business.com
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