If your company has participated in trade shows, you must have observed that every other exhibitor in the hall gives out the same promotional products every time. Surely you've brought home a bagful of ballpoint pens, sticky notes, lanyards, candies, and caps--more promotional products than you'll ever need in a lifetime.

But then that is not how you make an impression on the possible buyers you meet in trade shows. When the trade show has ended, will you be remembered? Will they call you back?
Here are some tips on choosing promotional products for your next trade show event:
 
Leave an impression by giving visitors a unique giveaway.
Find promotional products that your competitors aren't using. If everybody else is giving away customized bags, why should you? The idea is to stand out, and to do so, you must do something different.
 
Find their funny bone. Remember the age-old story about meeting your prospective father-in-law? If you got him laughing, you've had it made. Fun promotional products will make them smile--and they'll remember you even after the event.
 
Catch their attention with special effects. Promotional products such as sonic rocks and flashing buttons are sure to pull potential clients to your booth. If you manage to convince them to wear those lapel buttons, that's additional mileage for your promotional products.

Give them something special. Promotional products such as cuff links, pedicure sets, and spa sets are not the run-of-the-mill giveaways given by exhibitors. That's additional points for you.