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Guides on Marketing Strategies

Product Positioning
How to Position Your Product to Sell
By Deborah Kurfiss


Word-of-Mouth Marketing
Harness the power of positive buzz to build your business
By Lou Bortone


Google Print Ads: Newspaper Ads Made Easy
A simple, web-based way to place print ads in hundreds of U.S. cities
By Daniel Kehrer


International Marketing
Understanding who will buy your goods is key to selling abroad
By Greg Brown


Making a Small Company Look Bigger
Strategies to ensure small businesses can make a super-sized impression.
By Toni Klym McLellan


Marketing in Your Local Community
Take advantage of numerous affordable ways to market your business locally
By Lou Bortone


Marketing with Promotional Products
A little promotion can go a long way in your marketing efforts
By Maggie Rauch


Multicultural Marketing
Expand your customer base by reaching these diverse and growing markets
By Judy Artunian


Online Maps for Small Businesses
Make sure your store or office shows up when people do local search via maps
By Greg Brown


Writing a Successful Corporate Blog - 5 Steps
How to write a company blog that attracts and retains loyal, profitable customers
By Barbara Payne


Building Relationship Equity
How to add value to your startup, even before opening for business
By William Keyser


Business Marketing and Financing
How to Get The Most From Your Advertising Dollars
By Wanda McDowell


Getting Your Product To Stand Out At A Tradeshow
A Collection of Marketing Lessons from CES 2008, the World's Largest Trade Show.
By Rohit Bhargava


Local Search Marketing and Internet Visibility for National Retail and Franchise Locations
The Importance of Local and Proximity Search To Grow Your Business
By Richard Bailey


Marketing Promotions
Impress your target market with carefully planned marketing promotions
By Judy Artunian


Marketing Your Small Professional Services Business
How to raise your profile without spending a dime on advertising.
By Kirsten Ly, CPSM


Marketing by Email
Get wired for more sales with email marketing tactics
By Jennifer Mattern


Using Zillow.com In Your Real Estate Marketing Plan
10 Ways You Can Use Zillow To Make Money
By Sara Bonert


Voice Marketing
Voice broadcasting services can connect you with customers and prospects en masse
By Matt Alderton


Cause-Related Marketing
Succeed — and do good at the same time — when you link your brand to a worthy cause
By Tom Nutile


Defining a Unique Selling Proposition (USP)
How to determine what makes your business special and different
By Debbi Karpowicz Kickham


Expanding into New Markets
New customers are waiting in the next town, on the Web, around the world
By Chris Hulse


Marketing Online
Increase profits with an Internet marketing and advertising campaign
By Linda Formichelli


Marketing with a Sense of Humor
Make your customers laugh, and you'll be laughing all the way to the bank
By Jenni Simcoe


Marketing: Top 10 Small Business Marketing Mistakes
Getting the Best Bang for Your Marketing Dollar
By Kimberly Dawson


Securing Shelf Space in a Competitive Market
Product packaging, positioning and pricing play a part in attracting retail buyers
By Jenni Simcoe


Target Marketing
Streamline your sales effort by pitching to niches
By Toni Klym McLellan


Using Your Local Public Access TV Channel
Free access to the airwaves may be right in your own back yard
By Lou Bortone


Competing in Your Industry
Understanding the Phantom Competitors in Your Industry
By Kylon Gustin


Defensive Marketing
Your survival may depend on guarding your niche
By Debbi Karpowicz Kickham


Getting your marketing strategy on target
If you want success check on how your marketing programs stack up
By Bob Wendt


Pre-Trade Show Marketing
Planning and preparation are just as important as show time
By Beth Stackpole


Become a Female Friendly Car Dealer
Is buying a car a battle of the sexes?
By Jody DeVere


Marketing Your Local Business Online
What You Need to Know About Using the Internet to Grow Your Business
By dlupberger


New Media...and Your BOTTOM LINE
How Important is New Media? The short answer is: Very.
By Diane Creston


Promotion through Community Involvement
How stepping out and stepping up can help promote your business
By Toni Klym McLellan


Real Estate Blog Lead generation
How to generate leads from a real esate blog
By Mary McKnight


Creating a Profitable Small Business Marketing Plan
How to create a successful and profitable small business plan for your business.
By Robert Moment


Marketing Campaigns
A Simple Rule for Making Your Testing Process Easier, Cheaper, and More Effective
By EarlytoRise


From Writing to Riches
How to Live the Good Life as You Write Your Own Ticket
By Connie Werner Reichert


Outsourcing For Your Business
How To Improve Your Business By Using Outsourcing Sources Effectively
By Allyson Mae


Use the SBA to Land a Big Client
Partner with Uncle Sam
By swilso1


Buzz Marketing
Word of Mouth Marketing
By Ron McDaniel


How to promote my business ?
I want more clients.
By mainstreet247


Mobile Marketing by mobileStorm
Effective Solutions from mobileStorm on SMS and Mobile Marketing
By mobilestorm


Fashion and Runway Modeling
How to become a fashion model
By showcast




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