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1. Postcard Marketing
For small business, postcards are the prince of low-tech marketing
By Daniel Kehrer


2. Successful 'On-Hold' Messaging
Make your phones work harder. Put tell-and-sell to work on hold.
By Daniel Kehrer


3. Creating a Great Business Brochure
How to get noticed with a simple eye-catching brochure
By Jenni Simcoe


4. Creating a Media Kit
Impress the press, investors and clients with a top-notch publicity package
By Frances Sharpe


5. Creating Killer Window Displays
Learn one form of advertising that translates directly into sales
By Jennifer Baljko


6. Getting and Using 800 Numbers
Boost response rates – and your sales – with free calls for customers
By Linda Formichelli


7. Marketing Software
Automate brainstorming, budgeting and benchmarking with marketing software
By Matt Alderton


8. Marketing with Promotional Products
A little promotion can go a long way in your marketing efforts
By Maggie Rauch


9. Point-of-Purchase Displays
Grab your customers' attention with powerful point of purchase advertising
By Jenni Simcoe


10. Presentation and Display Boards
Pump up your pitching power with visual aids that sell
By Jenni Simcoe


11. Advertising and Marketing Database Software
Get optimal use from your marketing data with marketing database software
By Sharon Cullars


12. Advertising with Banner Stands
Banner stands are an economical way to get your message across
By Jenni Simcoe


13. Business Presentation Folders
Make a strong first impression with a presentation folder that showcases your brand
By Judy Artunian


14. Collecting and Using Customer Testimonials
Touting the good word from satisfied clients can boost sales
By Diane Benson Harrington


15. Commercial Printers
Choosing the right commercial printing services requires a bit of homework
By Jenni Simcoe


16. Getting Great Business Cards
Your best advertising tool is one of the smallest investments
By Jenni Simcoe


17. Marketing Automation Software
Save money and increase sales with the right marketing automation software
By Lea Terry


18. Neon Signs
Promote your business colorfully day and night. But first check on zoning.
By Wendy Davis


19. Pop Up Displays
Pop up trade show displays make an eye-popping statement
By Jenni Simcoe


20. Producing Your Own Electronic Newsletter
Relevance and trust are keys to getting your message through
By Lou Bortone


21. Real Estate Agent and Broker Marketing Supplies
Get your real estate business moving with the best real estate supplies and marketing tools
By Frances Sharpe


22. Table Top Displays
Improve your trade show results with the right trade show displays
By Jenni Simcoe


23. Writing a Company History
A well-written company history can entice prospective customers, investors and employees
By Judy Artunian


24. Writing Sales Letters That Work
From start to finish, focus on the customer's needs
By Holly Ocasio Rizzo


25. Business Signage Basics
Get your name on the street with lights, neon, LED, or hanging banners
By Jaye Scholl





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