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1. Creating an Elevator Pitch for Your Startup
Share your passion in 100 words or less
By Frances Sharpe


2. Developing a Business Brand
No business is too small to develop its own brand
By Daniel Kehrer


3. Getting Started in Advertising
Basic steps to make advertising work for your new business
By Frances Sharpe


4. Marketing Mix Essentials for Startups
Give your budding business a boost with marketing and advertising
By Frances Sharpe


5. Marketing on a Meager Budget
Try writing your own press releases or sending birthday cards
By Lou Bortone


6. Finding the Latest Sales and Marketing News
Learning new marketing and sales strategies will help you grow your business
By W. Eric Martin


7. Marketing for Professionals
Professionals need to consider their brand, too!
By Reid Neubert


8. Publicizing Your Business
News flash: A little publicity can turn your business into a star
By Frances Sharpe


9. Getting More Referrals for Your Graphic Design Business
Generating referrals is easier than you may think, especially if you pay attention to seemingly little details.
By Mark Dollan


10. Marketing Online
Increase profits with an Internet marketing and advertising campaign
By Linda Formichelli


11. Writing a Marketing Plan
Steps to writing an effective marketing plan
By Jon Miles


12. Marketing Basics
Learn what a little black dress can teach you about marketing.
By Andrea Morris


13. The ABC's of Marketing Terms
Definitions for some common marketing jargon.
By Andrea Morris





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