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Guides on Marketing Basics

Creating an Elevator Pitch for Your Startup
Share your passion in 100 words or less
By Frances Sharpe


Developing a Business Brand
No business is too small to develop its own brand
By Daniel Kehrer


Getting Started in Advertising
Basic steps to make advertising work for your new business
By Frances Sharpe


Marketing Mix Essentials for Startups
Give your budding business a boost with marketing and advertising
By Frances Sharpe


Marketing on a Meager Budget
Try writing your own press releases or sending birthday cards
By Lou Bortone


Finding the Latest Sales and Marketing News
Learning new marketing and sales strategies will help you grow your business
By W. Eric Martin


Marketing for Professionals
Professionals need to consider their brand, too!
By Reid Neubert


Publicizing Your Business
News flash: A little publicity can turn your business into a star
By Frances Sharpe


Marketing Online
Increase profits with an Internet marketing and advertising campaign
By Linda Formichelli


Writing a Marketing Plan
Steps to writing an effective marketing plan
By Jon Miles


Marketing Basics
Learn what a little black dress can teach you about marketing.
By Andrea Morris


The ABC's of Marketing Terms
Definitions for some common marketing jargon.
By Andrea Morris

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