Sometimes, the most memorable ads and marketing campaigns are the ones that tickle the funny bone. When marketing tools — such as TV ads, radio spots, print ads, brochures, flyers and postcards — boast a humorous twist, they transform from simple sales pitches into a form of entertainment. And people like to be entertained. Customers are more likely to stay tuned to your message if you can make them chuckle. Fortunately, you don't need to be a stand-up comedian to inject a little humor into your marketing efforts. With a little creative thinking, you can use humor to:
The best contacts and resources to help you get it done
Do it right
Humor simply for humor's sake won't work. Be sure that any comedy you employ relates to a benefit of your products and services or to a need that's relevant to your target audience. If humor isn't your forte, consider tapping into someone else's comedic talents.
I recommend: Hire a consultant that specializes in humor, such as
PowerfullyFunny.com, to help you develop your sense of humor.
Hire performers
If you're hosting an event, planning a product launch or holding an open house, create a spectacle to draw people in. Hire performers to create a festive and fun atmosphere.
I recommend: Hire an Elvis, Marilyn Monroe and other impersonators and performers from
Frasier Productions of NY. Or use this directory from
DMOZ.com to find a performance troupe or talent agency specializing in comedy in your area.
Get the write stuff
Whether you're sending out a direct mail piece or purchasing an ad in a print vehicle, call on a professional copywriter to harness their humor. Look for copywriters who have experience creating side-splitting marketing materials.
I recommend: Find copywriters at
MediaBistro.com. Check their portfolios to see if they can write funny.
Hire a PR pro
Consider bringing in a PR pro to inject humor into your product launches and to conjure up attention-getting press kits.
I recommend: View résumés or post a job for a PR consultant who can make 'em laugh at
ODwyerPR.com.
Dole out crazy tchotchkes
Give your clients and customers the giggles with wacky promotional items that bear a tie-in with your company. Run an accounting firm? Send silly stress relievers to clients at tax time as a reminder to let you handle their stressful taxes. Have a company mascot? Create custom bobbleheads of your mascot and give them to customers.
I recommend: Find fun and crazy promo products at
Pinnacle Promotions.
Go where no marketer has gone before
Who says you have to stick to marketing in traditional outlets, such as billboards and print ads? Generate laughs and perhaps media attention by advertising in unexpected places.
I recommend: Mr.Fire.com details the 10 most outrageous places to advertise your business.
Join the cartoon network
Capture your customer's attention by featuring a cartoon or cartoon character in your newsletter, on your Web site or in other marketing materials. Make sure the cartoon reinforces your overall marketing message or relates to your target audience. Always obtain a license to reproduce a cartoon and include the copyright information as required.
I recommend: Visit
CartoonBank.com to access cartoons that appeared in The New Yorker.
TheCartoonSite.com offers a variety of cartoon characters and cartoons for license or sale. Or hire an illustrator through
Guru.com to create a cartoon for you.
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