Guide to Marketing to Teens Key Terms

Learn marketing to teens key terms to create product interest and increase sales

By Rachel Davy

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It is essential in today's busy marketplace to know the marketing to teens key terms. Since the way to market products, services and entertainment differs depending on what audience you're targeting, it is essential to put these terms into practice to ensure success. Teenagers are some of today's most active consumers, so finding ways to market your products to them will increase name recognition and revenue. Today, many in the entertainment industry are using these techniques on social networking sites to generate the interest of teenage consumers. So take the time to learn the key terms to market products or services to teenagers and watch your business grow.

Action Steps
The best contacts and resources to help you get it done

Tween

Though technically not teenagers, "tweens" are young people between the ages of eight and 12. Since many tweens are active consumers, reaching this audience is a great way to ensure success, because as these kids age, they will continue to be active consumers.

I recommend: Learn more about marketing to tweens at Alloy Media + Marketing.

Trend spotter

A trend spotter is a person or organization that specializes in learning about upcoming trends so they can be marketed to a specific audience. Since many teenagers buy products based on trends, hiring a trend spotter is a great way to increase revenue.

I recommend: Read about trend spotters and their services at TrendWatching.

Youth Branding

Youth branding is a marketing strategy that uses the media, events and concerts to increase name recognition. This technique builds sales for retail products and entertainment by using advertising and promotion at sporting events, concerts and on social networks and blogs.

I recommend: Use the information at Kid Club Marketing to learn about youth branding.

Social marketing

Social marketing creates interest in social issues and programs to targeted audiences. Since many teenagers are interested in issues such as animal rights, this is a great way to generate interest in a social cause. Social marketing brings these issues to the attention of teenagers to inform them and get them involved to create change.

I recommend: Gather information about social marketing from the Social Marketing Institute.

Viral media marketing

Viral media marketing uses social networking sites such as Facebook, Twitter, Myspace and YouTube to generate interest in things including musicians, products or concerts. This technique uses videos, blogs and advertisements that connect to a teenage audience.

I recommend: Learn about viral media marketing from Blu3Digital.

Buzz marketing

Buzz marketing is a form of viral marketing that uses word-of-mouth to generate interest and excitement in products, entertainment and information. Buzz marketing targets teenagers by using blogs, social sites, advertisements and events to get them talking about products or entertainment so they will feel compelled to purchase them when they are available.

I recommend: Read about buzz marketing at Fuse Marketing.