If you're a CMO, Marketing Director or Marketing Manager at a Fortune 1000 company and have had to let some of your best talent go, then you're in the same boat as many other Marketers.
Many companies are laying off great Marketing talent because it's easy to. But there's a silver lining for the Marketing professionals left behind to do the work as well as the talent that's now pounding the pavement. The solution is
marketing placement agencies and companies.
Marketing staffing companies are and will continue to become a great resource for Fortune 1000 companies looking for great talent without paying for medical and other benefits. That's not to sounds mercenary, it's a reality we're all having to face during these difficult financial times.
Some of the very best of
marketing staffing agencies include
McKinley Marketing Partners. McKinley vet their prospective talent very carefully and only accept the people that clearly have the experience and drive it will require for them to hit the ground running at one of McKinley’s clients’ place of business.
Finally, discuss with the marketing placement agency their methodology for choosing candidates and have them describe in detail how they remove the wheat from the chaff so-to-speak. You need to know their process for vetting candidates. I can tell you from first hand experience that many agencies will interview candidates over the phone and then send them out to clients. Make sure to do your due diligence up front and from that point on you’ll be able to rely on the very best agencies that have only the best marketing talent.
Action Steps
The best contacts and resources to help you get it done
Hiring Marketing Talent
When hiring marketing talent but sure to do the following at the outset:
I recommend: - Spend some time defining your exact Marketing needs before you contact the agency.
- Ask the business development person at the marketing placement agency to provide a lengthy bio of each candidate that closely matches your needs.
- Look to see if the person has experience in your industry. - If you need the person to perform tasks independently without much hand-holding, make sure they have at least 8-10 years experience.
Contact Agencies
Once you've contacted some agencies and received a handful of bios, you should do the following:
I recommend: - Ask each marketing placement agency business development person why they thought these/this particular person/s would be good for your specific needs.
- Make sure you like you really like the answer. If you’re not satisfied think twice about this marketing placement agency.
- Ask about the results and accomplishments of each candidate. - Try to ascertain through your questioning whether the person is better at tactical or strategic Marketing.
Filter Candidates
So now you should have filtered the candidates down to the best 3 or 5. Next it's time to speak with each candidate.
I recommend: - Marketing professionals especially marketing communications people should be very good communicators. Make sure they impress you with their eloquence and verbal dexterity.
- If you’re hiring a marketing analyst, ask them about previous work and listen to the description of their methodology.
- If you’re hiring a PR person, make sure they know social media at least at a high level.
- If you plan on hiring a search engine marketing specialist, be sure to ask to see results and asking for case studies isn’t beyond a reasonable request.
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