Market research companies in New York can help your business figure out everything from where to spend your advertising dollars to which products consumers are most likely to buy. Many market research firms in New York City are actually global companies that boast a full line of products and branches in cities around the world. So whether you want to know which television shows Americans are watching or what teenagers are wearing in Japan, market research firms in NYC are your best bet.
If nothing else, company blogs give you access to some free information on consumer habits. But reading up on market research firms in New York news and trends is also a great way to pick the right firm for your company. Here are a few areas where a firm may conduct research:
1. Many NYC market research firms follow the public response to politics and public policy.
2. Most firms conduct surveys to find out where consumers are spending their money.
3. Some New York marketing firms follow what consumers are watching and reading; this is a hot area of research as new forms of media become popular.
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The best contacts and resources to help you get it done
Get a taste of what market research firms in New York are saying about public policy
Market research firms conduct surveys to find out what people think about a public figure; whether or not they wear their safety belts; and how often people read to their children. This helps those in both the public and private sector respond to consumer attitudes and behavior.
I recommend: Harris Interactive publishes its blog, Over the Wire, which gives readers a snapshot of the research the firm conducts on many topics. You can read
SRBI's findings on everything from government elections to family policy.
Read free info on consumer habits from marketing firms in New York
Research firms can get the pulse on innovations in technology and current consumer and business trends. Sifting through the data to find nuggets of meaningful information, however, is no easy task. A market research firm's blog may cover findings on consumer habits, but some go a little deeper to discuss how that information was collected.
I recommend: Datamonitor, a New York market research firm, has a great blog that covers new products, consumer trends and current market conditions.
Media Mark Research & Intelligence publishes many white papers online that delve into its findings on how research is conducted. It also publishes
The Source, its market research newsletter.
Let market research firms in NYC tell you where consumers are getting their information
Knowing what consumers are buying and how much they are likely to spend is great, but you also need to know how to connect with them. Once you know who is most likely to buy your product, you need to find out where they are most likely to see your ad.
I recommend: Nielsen Media conducts its famous television survey to find out what people are watching, how much and where. The
Advertising Research Foundation publishes the Journal of Advertising Research, the latest research trends and techniques geared to industry professionals. You can find out which firms the foundation has honored by scrolling the
press releases.
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