Search for marketing firms in CT communities near your business

Hire local companies who understand the Connecticut market. Research firms in your area know the local customer base and give you information that will help your small business grow.

I recommend: Consult online index websites such as Blue Book and Quirk's to find a directory of marketing firms in Connecticut. Make a list of your current advertisements, markets, products and marketing tools and contact local agencies to discuss which services work for you.

Use a Connecticut market research agency to find primary research

Primary research uses focus groups, interviews, surveys and other tests such as sampling. The CT market research firm that you select will design research specifically for your company and your product to give you highly informative results you can use immediately.

I recommend: Take advantage of marketing research firms in Connecticut such as Greenfield Consulting Group to help you ask your consumers the correct questions. Professionals from firms such as Survey Sampling International sit down with your customers in a non-threatening session and find out how your products stacks up against the rest in the market.

Ask a market research firm in Connecticut for secondary research

Secondary research involves general research conducted by a company or group that you can use for your situation. It isn't specific to your product like primary research but it's often cheaper and can help you find demographic or psychographic information for new markets.

I recommend: Choose marketing firms in CT that specialize in quantitative research like Surveys & Forecasts, LLC and qualitative research like Anderson Analytics. Mix the services with secondary research to give you an overall market picture.

Work with a Connecticut market research firm to develop new business plans

Market research firms in Connecticut help you expand your business by giving you a chance to see what's happening in your current scope and what could happen with a few changes. Use the findings to pull ads that aren't effective and focus on the markets that respond well to your business.

I recommend: Hire the CT market research firm that best fits your budget and needs. Firms like Rothstein-Tauber, Inc. and Bourget Research Group allow you to take advantage of services in product development, brand positioning, sales and performance. Listen closely to the firm's presentation and act quickly.