Guide to Mannequins

Be Careful What You Buy

Mannequins can be quite expensive-a new fiberglass mannequin will run from $150 for a low-end import to $350-$400 for a mid-range fashion model to $1,000 for an exclusive European line. Before you purchase a mannequin, assess whether a much cheaper headless body form or mannequin (typically $100-$150) might fit the bill. If you are limited on space, consider a wall-mounted form. Keep in mind that as with much in Life, you get what you pay for. Cheaper mannequins don't drape fabric well or look as compelling as high-end models and may not last as long. Most mannequins you'll see are made of fiberglass, which is fairly durable, light, and renders a very lifelike appearance. It's also moderately priced. Other typical options include expanded polystyrene (indestructible, cheap, light, not realistic) and urethane (expensive, very durable,

I recommend: Trio Display carries a wide selection of mannequins in a range of prices. You can order online or talk to one of their reps.

Window Dressing: Mannequins on Display

Use your mannequin to tell a story. Set up a tableau in your display window that features the mannequin in a realistic situation. Mannequins by their nature engage and intrigue. While the potential customer might or might not be interested in the product displayed, they might be convinced to walk in. Just like an anchorman, every mannequin has a "good" side. Position the mannequin or the light source to take advantage of this. Mannequins can yellow in sunlight, so, if possible, keep the mannequin in the window display shaded. Use your best mannequins in your window display and as they "tire" move them over to the floor display.

I recommend: Keeping an eye on the latest mannequin display trends  through publications such as VMSD.