Guide to Making the Most of Your Online Insurance Leads

Internet leads are a viable and cost effective way to increase your sales. While some agents are still apprehensive, most agents have the best success with leads generated by consumer requests for competitive price quotes. After all, the potential client has already taken the time to fill out a detailed form, and that indicates interest!

Perhaps the reason that many insurance agents are still apprehensive is because they try to work the online leads as if they came from more traditional marketing sources. While it is always recommended to contact the customer over the phone, don't be put off if the customer is not interested in having a phone conversation at that particular moment in time.

Remember, the reason the consumer filled out a form online is because they probably expected to get information the same way! If the customer does not want to talk, ask them if they'd like a proposal delivered to their email address.

As long as you have done your homework and understand your competition, you're in great shape! Send an email to direct your prospects to your website and give them a short summary of the products you offer, along with ballpark price quotes of the product they need.

Then, don't be afraid to follow up. Call them, make sure they received your email. Reach out to them again, find out if they have any questions. Use email communications to schedule a time to talk. After all, they went online shopping for insurance, and now you've presented them with an attractive product.

If you don't hear back in a few days, follow up with another phone call; by this time, you'll get a better reception because, after all, you're old email buddies now!


Action Steps
The best contacts and resources to help you get it done