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D. L. Patrick

Guide to Making the Most of Management Theory of John Kotter

Maintain a sense of urgency to maximize Kotter's theory


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Making the most of management theory of John Kotter requires creating a sense of urgency and reducing complacency. It’s crucial to put change in motion, after establishing a planned strategy to shift the direction of the organization. Change management theory affirms, without a sense of urgency the “business as usual attitude” can set in and impede the progress of change. A sense of urgency initiates the motive for change and if applied at each stage of Kotter’s eight-step process, keeps the momentum towards change in action.

As John Kotter theory of transformational change notes, buying into change must include forward thinking. Change is an integral part of business operations to sustain profitability. If the momentum of the Kotter management model stalls at any stage, a sense of urgency can jump-start the process again. Kotter change management teaches that credible and competent leadership is able to convince the staff that change is valuable, practical and necessary.

1. Make the case for a new direction using Kotter change management.

2. Use Kotter management theory to train workplace management teams the method to initiate change.

3. Implement Kotter's theory to reduce complacency in leaders and managers.

Action Steps
The best contacts and resources to help you get it done

Create a sense of urgency at every stage of Kotter's eight-step change management model


Schedule John Kotter to speak at your next conference to inspire leaders about the need to see changes as a crucial aspect of conducting business. Review each step of the management theory of John Kotter. It's vital to use a variety of methods to instill a sense of urgency and dispel complacency.

I recommend: Arrange to have John Kotter speak at a company gathering through Speaker.com. MindTools.com provides a step-by-step review of each stage of Kotter's theory. Knowledge at W.P. Carey offers insightful methods to create urgency and other articles to maximize change management.

Explore training methods based on Kotter's theory of change


John Kotter Change Management provides practical ways to address transformational change in the workplace. Teach the managers and leaders in your organization a new approach to address the need for change and expose the myth about how organizational change really occurs in the workplace.

I recommend: At John Kotter.com, view short video clip presentations on key topics about Kotter's theory. Also find the latest in resource materials, new ideas, speaking schedule and books. Kotter Associates is the official training site which offers a free interactive pre-work demonstration and free access to web seminars on change management.

View Kotter change theory in action


There are a number ways to implement Kotter's theory. It's important to know that theory can produce practical results. Many companies share information about the benefits of using information from John Kotter articles to redirect the way to approach business and change.

I recommend: Michael S. Hyatt's website gives insightful application of creating a sense of urgency using Kotter's change theory at his publishing company. Northwest Center for Public Health Practice applies John Kotter's theory in the health industry.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Kotter's theory of change requires management teams to shift away from thinking of their work in terms of a task force or committee and produce changes working as a cohesive team.
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